ÃÛÑ¿´«Ã½

Lunch with ÃÛÑ¿´«Ã½ Blue Room: Synthetic Personalities

How can broadcasters maintain trust with audiences in a world of synthetic media? ÃÛÑ¿´«Ã½ Blue Room provides insight in this new technology.

Watch the 'Lunch with ÃÛÑ¿´«Ã½ Blue Room' event

Whilst we are all still grappling with the idea of shallow and deep-fakes infiltrating our news and social media feeds, the technology behind these developments continues to develop at a rapid pace.

This special session takes a look at the latest developments in synthetic text, video and audio, and will show you how celebrities and talent are being generated from entirely synthetic resources.

They demonstrate some of the latest examples of artificial voices, synthetic television presenters, and artificially generated news stories. They will explore these examples, and ask;

• What happens when we can't notice the difference between a synthetic person, and a real one?

• Where will this distinction matter? When will we need to care?

• What are the dangers of these technologies?

• What are the creative opportunities of these technologies?

Rebuild Page

The page will automatically reload. You may need to reload again if the build takes longer than expected.

Useful links

Demo mode

Hides preview environment warning banner on preview pages.

Theme toggler

Select a theme and theme mode and click "Load theme" to load in your theme combination.

Theme:
Theme Mode: