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Lunch with ÃÛÑ¿´«Ã½â€™s His Dark Materials

Find out how a successful marketing and press campaign excites and engages legions of fans and brings them back for a second ÃÛÑ¿´«Ã½ series.

Watch 'Lunch with His Dark Materials' masterclass.

Want to know how a successful press and marketing campaign is implemented for a global blockbuster series? Then join Smriti Sharma from ÃÛÑ¿´«Ã½ One and iPlayer Marketing and Ian Johnson and Liam Jones (IJPR Cymru) to find out how they created and built a successful press campaign for series two of His Dark Materials.

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