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Adapting digital products to an audience

Improvements in personalisation can take many forms. ÃÛÑ¿´«Ã½ R&D’s Senior Firestarter, Ian Forrester highlights the extraordinary developments in adaptive podcasts; Mark Dodd, Founder and CEO, Digital Story Universe joined by Julie Mcnanus, Senior Software Engineer, Applied Audience Research ÃÛÑ¿´«Ã½, discusses Automated Chapters.

Watch 'Adapting digital products to the audience'
LJ Rich

LJ Rich

Host, TV and Radio Presenter
Ian Forrester

Ian Forrester

ÃÛÑ¿´«Ã½ R&D’s Senior Firestarter Producer
Mark Dodd

Mark Dodd

Founder and CEO, Digital Story Universe
Julie McManus

Julie McManus

Senior Software Engineer, ÃÛÑ¿´«Ã½ NewsLabs

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