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The New Sound of Asian Britain
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| |  | Summer Melas 2004 >> The Artists >> Apache IndianApache Indian |  Veteran of the British Asian pop industry and the first international Asian pop artist,Ìýthe legend Apache is recognisedÌýfor single handedly creating a new style of music - bhangra-muffin'.
Best known for: 1993 smash hit 'Boomshakalak'
Current single/album: Shady/Karma
Up and coming: The UK Shady tour
Listen to Apache on: Adil Ray, Radio 3
BornÌýSteven Kapur on May 11th 1967 in Handsworth, Birmingham, Apache grew up in anÌýarea of the city which was being celebrated as a 'UK reggae melting-pot'. During the 1980's Apache became involved with reggae sound systems and becameÌýa local dancehall MC. His first single 'Move Over India' was released in 1990, but it was inÌý1993 and the release of the album No Reservations, featuring 'Boomshakalak'Ìýthat he really hit the big time. 'Boomshackalak' has featured in over 70 TV commercials worldwide including a Lynx commercial featuring Jennifer Aniston. It has also been included inÌýfive Hollywood Films, including Dumb & Dumber starring Jim CareyÌýand the more recent Scooby Doo 2!
TheÌýsuccess of No Reservations was recognised by the industy and the following year he recievedÌýfour Brit Awards nominations as well as an Ivor Norvello nomination. Apache has been a solid chart performer ever since and has hadÌýseven British top 40 hits and has sold 11 million albums worldwide.Ìý
Apache has kept himself underground for the past few years, touring across the world with his live band and releasing albums for specialist markets. Artists he has collaborated with includeÌýMalkit Singh, Wrekx 'N' Effect, Yami Bolo, Tim Dog and Maxi Priest andÌýhe has featured on Khiza'sÌýGirls Avenue, Dalvinder Singh'sÌýThe Survivor and Malkit Singh'sÌýMidas Touch 2.
ApacheÌýmade his comeback last summer after touring with Sean Paul in the USAÌýand headliningÌýthe UK Asian AwardsÌýin 2003, where he wasÌýawarded Best Asian International Act 2003. He has just been awarded the prestigious UK Asian Jewel Award 2004 in the Media and Arts category. His new album Karma is due for release at the end of the yearÌýand will be supported by the ‘Shady Tour 2004' where Apache will be backed by The Reggae Revolution Band from Birmingham.
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