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Engaging hard to reach audiences

How to win trust and engage hard to reach communities.

Watch 'Engaging hard to reach audiences'

Philippa Thomas, ѿý News Chief Presenter is joined by:

Rebecca Skippage, ѿý News Editor and Disinformation Lead, ѿý Monitoring and 2020/1 Reuters Journalist Fellow, reveals how to use the tactics of the disinformation actors to engage unreached audiences.

Sriram Srinivasan, Strategy & Digital Editor, The Hindu, will share his own examples of reaching out to and understanding the needs of remote communities.

Clara Jiménez Cruz, co-founder and CEO of Maldita.es explains how she created a community of “superpower warriors” to fight misinformation in closed messaging groups.

Barbara Whitaker, News Editor AP Verification, will talk about the need to connect with small neighbourhoods, forgotten by local news networks.