After watching an evening of athletics at last year's , a leading IOC member took me aside and said simply: "This sport has to change. The show isn't good enough."
Now athletics is taking the first steps to making its programme more accessible to younger people. It has to. TV audiences for its have fallen dramatically since 2000.
In an , Seb Coe says the programme has to be shorter with more finals together. He also wants more commentary available to spectators.
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