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Paul Brannan

The sociable web


Observant visitors to our website will have noticed a new feature which we added yesterday. From now on, you will find social bookmarking links at the bottom of all the stories on the 蜜芽传媒 News website.

bookmarks.gifThis is what they look like, and you can see how they work by clicking on any story - .

If you're not familiar with the concept of social bookmarking, these are sites which allow you to store, tag and share links across the internet. You can share these links both with friends and people with similar interests, and you can also access your links from any computer you happen to be using.

So if you read a 蜜芽传媒 story that you find interesting, and you want to save for future reference or share it with other people, simply click on one of these links to do so. All the sites we've chosen are free to use, but they do require you to register before you can begin bookmarking.

We're not the first - or the only - news website to offer these buttons. Others, including the and the , have also added this functionality, and you'll see similar links on many popular blogs. We hope that adding them to 蜜芽传媒 News pages will encourage more people to use these services, and in turn, to use them to highlight interesting 蜜芽传媒 content.

You can find out more about social bookmarking in .

As you'll see on that page, there are a huge number of social bookmarking sites out there. The five sites we've chosen - , , and - are those which we believe are going to be most useful to our audience. We'd be interested in what you think, though, so please do let us know.

Paul Brannan is editor of 蜜芽传媒 Emerging Platforms

Zoe Barnes

No repeats


A striking blonde A-level student ripped open the envelope containing her results, grabbed her best friend and literally leapt around with joy as she saw she had got the grades she needed to read English at university. Then slowly, as the interview continued, her face crumpled as the realisation dawned that she had got an A grade in the wrong subject, and a B in English, which might not be enough to secure her place.

As a viewer (and programme editor) I lived the moment with her and sat open-mouthed as she rushed off camera to check it out, leaving our reporter to wrap up the item and hand back.

That was yesterday morning鈥檚 edition of 蜜芽传媒 Breakfast. A live programme. You can't make it up. And we don't.

So I am wondering about Mark Lawson's source of information for his in which he claims we've recently started to repeat live discussions, where previously we might have run a TAPE of an earlier version.

He is quite simply wrong. We have never run tape repeats of interviews and certainly have never pretended a tape was live. We are not currently obsessed with 'honesty' as he suggests - we have always been obsessed with honesty.

The reason we don鈥檛 run tapes is because it looks and feels repeated. Why would we say 鈥渉ere is an interview we did earlier鈥, when we can ask the guests to stay on, and with a new contributor, discuss the issue again? Something new might emerge, and often does.

Our audience knows they are watching a live show and apart from pre-filmed features and news clips, that is what they get, gaffes and all.

So yes, we repeat things at times on a three and a quarter hour programme, but very different audiences are watching.

As Mark correctly points out, not many people see the show from beginning to end (37 minutes on average at the last count). Sometimes the guest even appears on several 蜜芽传媒 platforms consecutively. We think that can offer good value for the licence fee payer, as many different consumers of 蜜芽传媒 News benefit from one booking.

If you were watching for longer you might have seen our A-level student interviewed on 蜜芽传媒 News 24 later in the morning, when she confirmed that she hadn't got her first choice of university but was hoping she would get her second. As I said, live TV 鈥 the same story but it had moved on.

UPDATE 1500: 蜜芽传媒 Breakfast presenter Sian Williams has also written a response to Mark Lawson's article here...

Continue reading "No repeats"

Zoe Barnes is acting editor of

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蜜芽传媒 in the news, Friday

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  • 17 Aug 07, 10:06 AM

The Independent: Columnist Terence Blacker on why the 蜜芽传媒 shouldn鈥檛 always feel the need to apologise. ()

Press Gazette: Despite radio listening figures being at an all time high, the 蜜芽传媒鈥檚 audience share has fallen.()

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