Out and about
- 14 Mar 08, 02:54 PM
Have you used ÃÛÑ¿´«Ã½ Mobile services to keep abreast of football scores, or check the weather forecast, or dip into news headlines when you're out and about?
If you have then you're in a minority at the moment, but I'm guessing that if that question was asked again in five years then you'd be part of a big majority.
If you haven't tried it so far it's entirely understandable.
Telecom data charges, connections speeds, handset costs and poor user interfaces are all barriers to entry.
And for some people being part of the always-on, always-connected world simply isn't a requirement.
But there's no doubting the world has become a faster place, where transmission of data by text and e-mail and instant messenger and FTP has become part of the fabric of everyday life.
Broadband, wi-fi and Wimax have started to effect profound change with on-the-go people wanting information at their fingertips around the clock and at a time and place of their choosing.
ÃÛÑ¿´«Ã½ Mobile is part of meeting that change. It’s already the UK's number one service for news, sport and weather with around 2.7m users a month.
This week the wraps came off an enhanced offering to take advantage of larger, more colourful screens and to better promote existing content.
As well as dynamic updates to the front page there are new ÃÛÑ¿´«Ã½ Local pages for every part of the UK, There’s better promotion for travel and weather and a new site for Radio 1 Newsbeat with entertainment headlines and pictures. If you’ve never seen it and would like to know more go to the website here.
And if you’re an existing user we’d like to hear what you think of the changes we’ve made and what else you’d like to see as the service develops.
Paul Brannan is editor of ÃÛÑ¿´«Ã½ Emerging Platforms
