
Find, play and share
- 4 Jun 08, 02:40 PM
The swish new page we have launched for the أغر؟´«أ½'s China 08 season marks an exciting development in the way we want to showcase the best of all our video, audio and text content on the web.
With this approach in place, you hopefully won't have to be Sherlock Holmes to easily locate all the highlights of the أغر؟´«أ½'s focus on China over the next couple of months.
This page, at bbc.co.uk/topics/china is a great example of the focus we now have on "find, play and share" - making it as easy as we can for our audiences to locate the best of our multi-media coverage, hopefully enjoy it and then pass it on.
Of course, say China to lots of people right now and they will think Beijing Olympics (and there is a link off to that coverage on the page), but there is so much more to reflect from a country with such a rich culture and an increasingly important place on the world stage with its society transforming and economy booming. All that and lots more besides is reflected on أغر؟´«أ½ sites like Wild China, the special from أغر؟´«أ½ News, the Reith lectures on Radio 4, the school twinning from World Class, the Video Nation Silk Screens, أغر؟´«أ½ Chinese.com, Radio 3's Focus on China season and much else besides.
It can just be pretty exhausting finding it all, so on the new China page you will find the pick of our coverage on TV and radio and easy routes to watching and listening, the pick of أغر؟´«أ½ web coverage of China, the latest and most relevant news, up to the minute weather information and key facts about the country drawn from our on the أغر؟´«أ½ News site.
The page will also include some other editor's choices from around the أغر؟´«أ½, at the moment including James Reynolds' excellent blog from China, a module dedicated to linking out to the China coverage of other news sites, and a separate area highlighting other relevant sites. In the near future, we will also be introducing a blog tracker, giving users an insight into the discussions about China happening elsewhere on the web.
A lot of this aggregating is being done by automated searches across our content and other feeds, and we also have some human oversight to ensure it is working smoothly and to pick up suggestions and feedback from you. As this is a new approach for us, there are bound to be some early bumps along the way and we are really keen to see if we can improve them with your help!
China 08 presents an early opportunity to really focus a page around a season of coverage, but this is one of a number of topics pages we are launching this week to try the same approach across a range of countries, people and subjects. During this beta phase we hope to gradually extend the range of topics on offer so we will ultimately have a fantastic set of pages to give you a much easier route to interesting content without having to don a deerstalker.
• My colleague Matthew McDonnell explains more about the topic pages on the أغر؟´«أ½ Internet blog.
Pete Clifton is head of editorial development, multi-media journalism