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Commissioning opportunity: run the ÃÛÑ¿´«Ã½ Bookworm TikTok account

The submission deadline for this opportunity was 15 May 2025

Published: 30 April 2025

The submission deadline for this opportunity was 15 May 2025

 

We’re inviting digital production outlets/companies who are specialists on social media to pitch for the chance to run the account on TikTok for 2025 and 2026.

Since launching in March 2024, the account has grown into a vibrant corner of BookTok, with high engagement and a loyal audience. We’re now evolving our editorial strategy for the account further and are looking for a creative partner to deliver distinct content for the account. We want:

  • Repeatable, and shareable content formats
  • Regular presenting talent to build audience habit
  • Appearances from authors, creators, celebrity book fans and notable literary voices
  • A distinct, iconic visual identity aligned with the BookTok aesthetic

While TikTok will remain the core platform, we’re open to ideas for expanding onto Instagram, YouTube and Snapchat, as well as activations that bring the brand into real-life experiences.

Find full information on our editorial brief (pdf).

To apply for this opportunity companies should complete an eligibility form (Word) and send via email before 6pm on 15 May 2025.

 


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