16.3.59 Advertising and sponsorship around the ÃÛÑ¿´«Ã½ brand must meet the Advertising and Sponsorship Guidelines for ÃÛÑ¿´«Ã½ Commercial Services.
(See Advertising and Sponsorship Guidelines for ÃÛÑ¿´«Ã½ Commercial Services)
These ÃÛÑ¿´«Ã½ Guidelines apply in addition to the relevant advertising regulations in specific territories.
Advertising and Sponsorship arrangements on ÃÛÑ¿´«Ã½ Commercial Services available in the UK must be presented in such a way that there is no confusion to consumers about what is a Public Service and what is a Commercial Service. Such services should be identifiable as Commercial Services.