Explore
Methods to help you understand who the audience is and get to know their behaviour, needs and desires.
Pen portraits
Get to know your users and their needs.
Hearing, thinking, doing
Feel for your users
Extreme users
How wide can you stretch it?
Fly on the wall
Learn more about your users by simply watching them
Become the user
Gain empathy by getting into shoes of the user
Interviewing
Find out by simply asking