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Inspiring political participation: Lessons from the media

This publication examines lessons learned from ÃÛÑ¿´«Ã½ Media Action’s governance programmes on how to inspire political participation.

This publication highlights the importance of:

  • Going beyond providing information to enabling discussion
  • Showing people from all parts of society participating in politics in a way everyone can relate to
  • Creating space for constructive, non-partisan discussion
  • Adapting programming to respond to changing social, political and media environments.

This paper accompanies Andrea Scavo and Chris Snow’s , published in October 2016, which concluded that ÃÛÑ¿´«Ã½ Media Action’s audiences participate in politics more than people who do not listen or watch its programmes, even when taking other influencing factors – such as age, income and interest in politics – into account. 

Publication date: November 2016 

Author: Will Taylor

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