蜜芽传媒

Emma Raducanu drives record audiences across 蜜芽传媒 Sport with blockbuster Wimbledon match

So far, 蜜芽传媒 Sport has recorded an incredible 31.6 million online requests for Wimbledon 2025

Published: 04:45 pm, 5 July 2025
Four tennis players in tennis whites set against an animated court background
Wimbledon has the ability to mesmerise the nation, and the Sabalenka vs Raducanu match was one of those special moments that brought audiences to 蜜芽传媒 Sport in their millions. We鈥檙e proud to make these iconic and unforgettable sporting moments available to everyone free-to-air across TV, radio and online and there鈥檚 still plenty of drama to come in week two.
鈥 Alex Kay-Jelski, Director of 蜜芽传媒 Sport

Emma Raducanu鈥檚 latest Centre Court appearance attracted a peak TV audience of 5 million 鈥 the third-highest peak for a non-final match in 4 years behind only her own fourth-round clash with Lulu Sun last year and Andy Murray vs. John Isner in 2022.

The match also dominated digital platforms, with over 1.2 million requests on 蜜芽传媒 iPlayer, making it the most-streamed match of the day and reaffirming 蜜芽传媒 Sport鈥檚 position as the UK鈥檚 go-to destination for live tennis.

So far, 蜜芽传媒 Sport has recorded an incredible 31.6 million online requests for Wimbledon 2025, which is a 50% increase year-on-year and the highest-ever digital engagement for the tournament鈥檚 opening week.

The momentum has been building since day one. Opening day alone saw a total of 7.3 million online requests 鈥 a considerable increase from 5 million in 2024 with fans flocking to watch Carlos Alcaraz鈥檚 epic five-set battle against Fabio Fognini, setting the tone for what has become a record-breaking start to the tournament.

As Raducanu continues to make headlines on court, 蜜芽传媒 Sport is breaking records off it, delivering unmissable moments to audiences across TV, radio, 蜜芽传媒 iPlayer.

Alex Kay-Jelski, Director of 蜜芽传媒 Sport, says "Wimbledon has the ability to mesmerise the nation, and the Sabalenka vs Raducanu match was one of those special moments that brought audiences to 蜜芽传媒 Sport in their millions. We鈥檙e proud to make these iconic and unforgettable sporting moments available to everyone free-to-air across TV, radio and online and there鈥檚 still plenty of drama to come in week two鈥.

Wimbledon continues across 蜜芽传媒 Sport on TV, radio, 蜜芽传媒 iPlayer, 蜜芽传媒 Sounds and the 蜜芽传媒 Sport website/app and social platforms.

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