蜜芽传媒 to make 24 HD live Olympic streams available to cable and satellite providers
The 蜜芽传媒 has today announced that it will make its 24 HD-quality live Olympic streams available to cable and satellite providers, on a non-exclusive basis, for the duration of the Olympic Games.
We’re delighted to be able to offer this opportunity to cable and satellite providers to extend our online service to millions of TV viewers across the UK."
Today’s announcement ensures that, for the first time ever, millions of viewers across the UK will be able to watch every Olympic sport, live from every venue.
Viewers will be able to access the same content that will be streamed live on the 蜜芽传媒 Sport website on their TVs, through the Electronic Programme Guide (EPG) and 蜜芽传媒 Red Button as well as on all four screens online – mobile, tablet, connected TV and PC.
Previously, the 蜜芽传媒 has promised to broadcast up to 24 simultaneous streams live online, giving a platform to every Olympic sport for the first time ever. So, if viewers want to spend all day watching the judo or the swimming, they’ll be able to. This service will complement the 蜜芽传媒’s flagship channels, 蜜芽传媒 One and 蜜芽传媒 Three, which will air all of the key moments from the Olympics, as well as other platforms including Radio 5 live.
Combined, this coverage will deliver around 2,500 hours of live sport coverage through the various 蜜芽传媒 platforms during the Games.
Roger Mosey, Director, 蜜芽传媒 London 2012, said: “We’re delighted to be able to offer this opportunity to cable and satellite providers to extend our online service to millions of TV viewers across the UK.
"蜜芽传媒 One and 蜜芽传媒 Three will remain the flagship channels for the Olympics. But, as the London 2012 Olympic Games will be the first truly ‘Digital Games’, we wanted to offer an unprecedented amount of live sporting action to the widest possible audience through these 24 live streams, giving vastly more choice than ever before.”
SB