About the questionnaire​
Earlier this year, we asked ÃÛÑ¿´«Ã½ account holders to take part in the ‘Our ÃÛÑ¿´«Ã½, Our Future’ questionnaire. ​
On these pages you can explore the results. ​
You can find out about the overall results from all respondents. ​
You can also see the results across different age groups of respondents: 18-34 year olds, 35-54 year olds and those aged 55 and over. And you can look through the results from respondents in different parts of the UK: Scotland, Wales, Northern Ireland, England, plus the regions of the North of England, the Midlands, the South of England and London.​
Who responded​
In total, 872,701 ÃÛÑ¿´«Ã½ account holders took part in the ‘Our ÃÛÑ¿´«Ã½, Our Future’ questionnaire.​
The results in these pages reflect the views of all those who responded. ​
We heard from big numbers of people from different age groups and from different parts of the UK.​
By age group, we heard from 68,553 respondents aged between 18-34, 213,420 aged 35-54 and 571,822 aged 55 and over. ​
Compared with the UK adult population, there was a proportionately higher response rate from people aged 55 and over. However, with the huge volume – 872,701 – of respondents overall, there were replies from very sizeable numbers of younger people.
By geography, we heard from 64,246 people in Scotland, 38,313 in Wales, 13,809 in Northern Ireland and 738,286 in England. ​
The Nations of the UK have different population sizes and the proportion of respondents from each Nation was within 1% point of its size in the population. For example, Northern Ireland makes up 3% of the UK 18+ adult population and 2% of respondents were in Northern Ireland.​
872,182 respondents answered the English language version of the questionnaire and 519 answered the Welsh language version of the questionnaire.
A guide on the data​
Here are details on the data to help when interpreting the results in the following pages:​
- The questionnaire opened on 27th March 2025. The final day for completions was 18th July 2025. ​
- Each of the following pages summarises a different section of the questionnaire. Each page sets out the question we asked respondents, followed by a brief written summary of the overall results from all respondents and then of the results from different age groups and different parts of the UK. The pages also show charts/visualisations of the results for respondents overall and the results by age group and by different parts of the UK.
- In some charts and visualisations, the question wording has been abridged for clarity of presentation.​​
- Some questions in the questionnaire were asked on an eight-point answer scale. This relates to questions asking respondents to rate whether something was ‘Important’ / ‘Unimportant’ and ‘Effective’ / ‘Ineffective’. For these questions, the full list of answer options was as follows: ​
- Important/Unimportant scale: ‘Extremely important’, ‘Very important’, ‘Fairly important’, ‘Neither important nor unimportant’, ‘Fairly unimportant’, ‘Very unimportant’, ‘Extremely unimportant’, ‘Don’t know’; ​
- Effective/Ineffective scale: ‘Extremely effective’, ‘Very effective’, ‘Fairly effective’, ‘Neither effective nor ineffective’, ‘Fairly ineffective’, ‘Very ineffective’, ‘Extremely ineffective’, ‘Don’t know’. ​
- For brevity and ease of reading, we have combined answer options&²Ô²ú²õ±è;‘E³æ³Ù°ù±ð³¾±ð±ô²â’, ‘V±ð°ù²â’, and ‘F²¹¾±°ù±ô²â’ when presenting the results. For example, where we refer to the percentage of respondents who said ‘Unimportant’, this refers to the combined total of ‘Extremely unimportant’, ‘Very unimportant’ and ‘Fairly unimportant’. ​
- The figures in the charts are rounded to the nearest whole percentage point. For this reason, in some places the combined sum of all answer options may not add up to 100% exactly.​​
- When account holders originally set up their ÃÛÑ¿´«Ã½ account, they are asked to give demographic details, such as date of birth and postcode. Where available, we have used these to look at the results of the questionnaire by age group and by different parts of the UK. We don’t hold date of birth and postcode details for all accounts and therefore the number of respondents by i) age group and by ii) different parts of the UK will not sum to the total number of respondents.​​
- Where results are reported by the regions of England, these are grouped as follows: North of England (North East and Cumbria, North West, and Yorkshire and Lincolnshire); Midlands (East Midlands, West Midlands and East of England); South of England (South East and South West); London.​
- The questionnaire included free-text questions where respondents could write their feedback: ​
- One set of free-text questions was in an initial section of the questionnaire asking about the types of programmes and content respondents want from the ÃÛÑ¿´«Ã½ in the future. After questions that asked respondents about specified genres, they were asked to write any other types of programmes and content not already mentioned that they would like the ÃÛÑ¿´«Ã½ to do i) more of or ii) less of. ​
- At the end of the questionnaire there was a broader free-text question asking respondents to tell us anything else important to them or their family that the ÃÛÑ¿´«Ã½ could offer or improve in the future.​
- When answering the first set of free-text questions on the type of programmes and content they wanted the ÃÛÑ¿´«Ã½ to do i) more of or ii) less of, some respondents gave views about elements of the ÃÛÑ¿´«Ã½ unrelated to programmes and content types. Where this occurred and to ensure this feedback was registered and counted, it was included with responses to the free-text question at the end of the questionnaire asking for anything else important that the ÃÛÑ¿´«Ã½ could offer or improve.​
- The free-text questions were analysed by ÃÛÑ¿´«Ã½ data scientists with the assistance of a form of computer science called Natural Language Processing, combined with large language models. This work was undertaken in line with the ÃÛÑ¿´«Ã½â€™s Responsible AI principles.​