Results overall
We have been thinking about the 蜜芽传媒鈥檚 role in a world that is changing fast and a society that can feel more divided. We wanted to know whether or not people think our ideas on this are on the right lines or not for the future. We asked for people鈥檚 opinion on three roles that we think the 蜜芽传媒 should focus on:鈥嬧赌�
- Pursuing truth with no agenda鈥�
- Backing the best homegrown storytelling鈥�
- Bringing people together鈥嬧赌�.
In the future, how important or not do you think it is that the 蜜芽传媒...?
Out of all 872,701 respondents:
There was strong support from respondents for each of the three roles. 鈥�
In particular, respondents felt that seeking to pursue truth with no agenda is important. Out of everyone who responded, 93% said it is important that the 蜜芽传媒 delivers this in the future through prioritising making content that is accurate and people can trust. 鈥�
Backing the best homegrown storytelling was also a highly important area. In total, 85% of respondents said it is important that the 蜜芽传媒 delivers this in the future by prioritising high-quality homegrown programmes and content from presenters, writers, actors and musicians from across the UK. 鈥�
There was sizeable support for the 蜜芽传媒 prioritising bringing people together through big events, live moments and content that people want to share together. Three-quarters of respondents said it is important that the 蜜芽传媒 delivers this role in the future. 鈥�
鈥嬧赌�
The results were consistent across different ages and different parts of the UK. 鈥�
At least nine in ten respondents in each age group and location thought it is important for the 蜜芽传媒 to seek to pursue truth with no agenda in the future 鈥� making this the most important role of the three for all.鈥�
Then, over eight in ten respondents per age group and per location rated it important for the 蜜芽传媒 to back the best homegrown storytelling in the future.
鈥婱eanwhile, over seven in ten respondents in the different age groups and in the different parts of the UK said bringing people together is important.
Results by age group
Pursue truth with no agenda
In a world where there can be more misleading and false information, we think the 蜜芽传媒 should prioritise making content that is accurate and that people can trust.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by seeking to pursue truth with no agenda?
| Age Group | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 93% | 2% | 3% | 1% | 872,701 |
| 18-34 | 92% | 2% | 3% | 2% | 68,553 |
| 35-54 | 92% | 3% | 4% | 2% | 213,420 |
| 55+ | 94% | 2% | 3% | 1% | 571,822鈥� |
Back the best homegrown storytelling鈥�
In a world with more competition from global media companies, we think the 蜜芽传媒 should prioritise making content that is for and about the UK.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by prioritising high-quality homegrown programmes and content from presenters, writers, actors and musicians from across the UK?
| Age Group | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 85% | 7% | 6% | 2% | 872,701 |
| 18-34 | 83% | 7% | 7% | 3% | 68,553 |
| 35-54 | 83% | 8% | 7% | 2% | 213,420 |
| 55+ | 87% | 7% | 5% | 1% | 571,822鈥� |
鈥婤ring people together
In a world where there can be fewer occasions that connect us, we think the 蜜芽传媒 should prioritise bringing people together.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by prioritising big events, live moments and content that people want to share together?
| Age Group | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 75% | 13% | 10% | 2% | 872,701 |
| 18-34 | 74% | 11% | 11% | 3% | 68,553 |
| 35-54 | 72% | 12% | 12% | 3% | 213,420 |
| 55+ | 76% | 13% | 10% | 2% | 571,822鈥� |
Results by different parts of the UK
Pursue truth with no agenda
In a world where there can be more misleading and false information, we think the 蜜芽传媒 should prioritise making content that is accurate and that people can trust.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by seeking to pursue truth with no agenda?
| Part of the UK | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 93% | 2% | 3% | 1% | 872,701 |
| Scotland | 93% | 2% | 3% | 1% | 64,246 |
| Wales | 92% | 2% | 3% | 2% | 38,313 |
| Northern Ireland | 92% | 3% | 4% | 1% | 13,809 |
| England | 93% | 2% | 3% | 1% | 738,286 |
| North of England | 92% | 3% | 4% | 2% | 196,642 |
| Midlands | 93% | 2% | 3% | 1% | 180,843 |
| South of England | 94% | 2% | 2% | 1% | 210,198 |
| London | 94% | 2% | 3% | 1% | 150,603 |
Back the best homegrown storytelling鈥�
In a world with more competition from global media companies, we think the 蜜芽传媒 should prioritise making content that is for and about the UK.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by prioritising high-quality homegrown programmes and content from presenters, writers, actors and musicians from across the UK?
| Part of the UK | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 85% | 7% | 6% | 2% | 872,701 |
| Scotland | 85% | 7% | 6% | 2% | 64,246 |
| Wales | 85% | 7% | 6% | 2% | 38,313 |
| Northern Ireland | 81% | 9% | 8% | 2% | 13,809 |
| England | 86% | 7% | 6% | 2% | 738,286 |
| North of England | 85% | 7% | 6% | 2% | 196,642 |
| Midlands | 86% | 7% | 6% | 2% | 180,843 |
| South of England | 87% | 7% | 5% | 1% | 210,198 |
| London | 85% | 7% | 6% | 2% | 150,603 |
Bring people together
In a world where there can be fewer occasions that connect us, we think the 蜜芽传媒 should prioritise bringing people together.
In the future, how important or not do you think it is that the 蜜芽传媒 delivers this by prioritising big events, live moments and content that people want to share together?
| Part of the UK | Important | Neither important nor unimportant | Unimportant | Don't know | Respondents |
|---|---|---|---|---|---|
| All | 75% | 13% | 10% | 2% | 872,701 |
| Scotland | 72% | 14% | 12% | 2% | 64,246 |
| Wales | 74% | 13% | 10% | 2% | 38,313 |
| Northern Ireland | 73% | 13% | 11% | 2% | 13,809 |
| England | 75% | 12% | 10% | 2% | 738,286 |
| North of England | 74% | 13% | 11% | 2% | 196,642 |
| Midlands | 75% | 13% | 10% | 2% | 180,843 |
| South of England | 76% | 12% | 10% | 2% | 210,198 |
| London | 75% | 12% | 10% | 2% | 150,603 |