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Date : 14.10.08
Printable version

A survey released today has revealed the ÃÛÑ¿´«Ã½â€™s international multimedia news services reach more upscale business users each day in Western Europe than any of its international broadcast news competitors, according to BE Europe 2008, the media survey of Europe’s Business Elite (formerly EBRS).

The survey, which covers 458,000 senior business people, reports that the ÃÛÑ¿´«Ã½â€™s website and ÃÛÑ¿´«Ã½ World News television reach 57,000 upscale business users each day in Western Europe, outstripping all of their international broadcast news competitors (including Bloomberg, CNBC ,CNN, Euronews, Discovery Channel, National Geographic, Sky News and Al Jazeera English). The ÃÛÑ¿´«Ã½ website also has a larger monthly reach in Western and Central Europe than every broadcast and print news competitor surveyed (including CNN, Forbes, CNBC, Time, Business Week, WSJ, NY Times, Euro News, News Week, National Geographic, Economist, Bloomberg, Sky News, CNN and the FT).

The ÃÛÑ¿´«Ã½â€™s international multimedia news services also ranked higher than broadcast news competitors for being influential (ÃÛÑ¿´«Ã½ 58,000 vs. 45,000 for its nearest competitor), for being ‘a place they specifically make time to visit’ (ÃÛÑ¿´«Ã½ 43,000 vs. 18,000 for its nearest competitor), and for providing insights they ‘cannot get elsewhere’ (ÃÛÑ¿´«Ã½ 36,000 vs. 34,000 for its nearest competitor).

Jeremy Nye, Head of Audience Insight, ÃÛÑ¿´«Ã½ Global News, says, “Given recent financial turmoil, the ÃÛÑ¿´«Ã½â€™s credentials as the place for trusted news, among Europe’s business elite is more important than ever – and the knowledge that our multiplatform news services are leading the way in Europe within this community is extremely encouraging. We pride ourselves in providing content that is relevant and targeted to multiple audiences and this research has proved that in doing so we are still able to supply the kind of high level news and in-depth analysis that business professionals demand.â€�

BE Europe 2008 is a syndicated survey that measures the media consumption, business decision-making responsibilities and personal profile of Europe's most influential business executives. Executives qualify for the survey by virtue of working for the region's largest and most important companies, and by having a senior management role within those companies. Europe's business elite therefore make decisions on behalf of companies that account for a large proportion of economic activity across the region.



For more details contact bbcworldnewspressoffice@bbc.com

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