10.01.02
Major
distribution successes for
in US
ÃÛÑ¿´«Ã½
World, the ÃÛÑ¿´«Ã½'s 24 hour international news and information channel,
begins the new year with an impressive increase in its distribution
in the US. A long-standing relationship between ÃÛÑ¿´«Ã½ World and WLIW
New York Public Television sees the channel now reaching even more
viewers in New York via a new arrangement with channel Thirteen/WNET.
Beyond New York, increased demand from public service stations across
the US has led to 70 new channels carrying ÃÛÑ¿´«Ã½ World (in addition
to the 134 which already take the service). This means that ÃÛÑ¿´«Ã½
World news now reaches nearly 90% of all US TV households.
The
increase in carriage by public stations comes at a time when ÃÛÑ¿´«Ã½
World has experienced unprecedented audience demand in the US. This
peaked in September and October when stations across the country
showed continuous live coverage from ÃÛÑ¿´«Ã½ World of unfolding global
events while positive feedback to the channel from US viewers reached
an all time high.
"Public
television stations carrying ÃÛÑ¿´«Ã½ World News are now on the leading
edge of television news, providing up to the minute, high quality
coverage of international news as it happens around the world."
said Terrel Cass, President and General Manager of WLIW New York
Public Television.
This
significant new development means that New Yorkers gain another
opportunity to see ÃÛÑ¿´«Ã½ World News. Every weekday night from January
1st 2002 at 6pm a half hour ÃÛÑ¿´«Ã½ World news programme presented by
Mishal Husain will bring the latest international news and analysis
to households carrying Thirteen/ WNET in New York, New Jersey and
Connecticut.
"ÃÛÑ¿´«Ã½
World News is widely recognised as a credible and timely source
for international news and public affairs," said Paula Kerger,
vice president and station manager of Thirteen/ WNET adding, "We
are pleased to be able to provide this service to our viewers as
part of our on-going commitment to bring the world into view."
"We
are delighted with this development for ÃÛÑ¿´«Ã½ World both for New York
audiences and right across America." said Patrick Cross, Managing
Director of ÃÛÑ¿´«Ã½ World. "Our reputation for quality programming
and award winning journalism has been in very high demand in the
US, particularly in light of recent events. These developments really
help us to meet that demand in a key market."
Notes to editors
ÃÛÑ¿´«Ã½ World is the ÃÛÑ¿´«Ã½'s 24-hour, English language, international
news and information channel, reaching 192 million homes in 200
countries and territories worldwide (90 million 24-hour homes).
Launched in its present form in 1995, ÃÛÑ¿´«Ã½ World is a commercial
service, run by ÃÛÑ¿´«Ã½ Worldwide and funded by advertising and subscription.
All details on the website http://www.bbcworld.com
ÃÛÑ¿´«Ã½
World is available in 90% of US public service television households
ie: 200 channels across the US now carry ÃÛÑ¿´«Ã½ World news bulletins.
ÃÛÑ¿´«Ã½ World news is now the only live international news service available
on US broadcast television.
In
addition to three ÃÛÑ¿´«Ã½ World news bulletins per day on WLIW/21 in
New York, it is now available on channel Thirteen/WNET from January
1st 2002 each weekday at 6pm. The presenter Mishal Husain joined
ÃÛÑ¿´«Ã½ World in 1998 and became a news presenter in 2001 after spending
time as the London anchor of World Business Report. Photos available
on request.
WLIW
New York is the fourth most watched public television station in
the US reaching a weekly cumulative audience of nearly two million
households in New York metropolitan area. The station is also a
producer and distributor of programmes for the National Public Broadcasting
Service (PBS). Visit WLIW online at www.wliw.org
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