04.02.02
Distribution
for ÃÛÑ¿´«Ã½ World tops 200 million
ÃÛÑ¿´«Ã½
World, the ÃÛÑ¿´«Ã½'s 24-hour international news and information channel,
today announced that following a number of recent distribution agreements
the channel is now available in over 200 million homes worldwide
- a substantial increase in its global reach. The figure represents
a 16% growth in distribution for the channel year on year for total
households.
"This
time last year we were in 173 million households worldwide and now
we can boast over 200 million, 90 million of which receive the channel
24 hours a day," explained Jeff Hazell, Director of Sales &
Distribution, ÃÛÑ¿´«Ã½ World. "This is a reflection of the ever
increasing global demand for ÃÛÑ¿´«Ã½ World, particularly in the US in
recent months."
This
impressive growth is in part attributable to ÃÛÑ¿´«Ã½ World's existing
arrangement in the US with public television provider, WLIW. In
January ÃÛÑ¿´«Ã½ World announced that as a result of new agreements with
PBS networks across the country, the channel is now available in
80% of US television households. This, combined with a number of
agreements in other countries in Europe, the Middle East and Latin
America, has resulted in ÃÛÑ¿´«Ã½ World now being available to its biggest
audience ever.
"Distribution
successes like this are the backbone of the channel's development
making ÃÛÑ¿´«Ã½ World an even more attractive proposition for advertisers
to reach global audiences. Since 1995 we have experienced considerable
growth and hitting the 200 million homes mark so early in 2002 is
fantastic illustrating the increasing demand for accurate, in-depth
and relevant international news."added Patrick Cross, Managing
Director, ÃÛÑ¿´«Ã½ World.
Notes
to editors
ÃÛÑ¿´«Ã½ World is the ÃÛÑ¿´«Ã½'s 24-hour, English language, international
news and information channel, reaching 200 million homes in 200
countries and territories worldwide (90 million 24-hour homes).
Launched in its present form in 1995, ÃÛÑ¿´«Ã½ World is a commercial
service, run by ÃÛÑ¿´«Ã½ Worldwide and funded by advertising and subscription.
All details on the website http://www.bbcworld.com
ÃÛÑ¿´«Ã½
World is available in 80% (80 million) of US public service television
households - approximately 200 channels across the US now carry
ÃÛÑ¿´«Ã½ World news bulletins.
In
the US WLIW New York is the fourth most watched public television
station in the US reaching a weekly cumulative audience of nearly
two million households in New York metropolitan area. The station
is also a producer and distributor of programmes for the National
Public Broadcasting Service (PBS). For further information visit
WLIW online at www.wliw.org.
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