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29 October 2014
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ÃÛÑ¿´«Ã½ Worldwide Press Releases



06.03.02

ÃÛÑ¿´«Ã½ Worldwide takes to the skies with American Airlines

ÃÛÑ¿´«Ã½ Worldwide's In-flight sales team has concluded a major new deal with American Airlines at the corporation's annual programmes sales market ÃÛÑ¿´«Ã½ Showcase.


The airline has renewed its contract for an in-flight, ÃÛÑ¿´«Ã½-branded channel on its transatlantic routes. Hosted by Karen Mullally and themed around core titles on a monthly basis, the two-hour channel features more than 48 hours of programming per year. The schedule includes S Club 7, Captain Pugwash, Hot Wax, Ainsley's Gourmet Express, JK Rowling - The Muggle behind the Magic, The Blue Planet, Back to the Floor and Absolutely Fabulous.


American Airlines and ÃÛÑ¿´«Ã½ Worldwide will work together to highlight the channel through a series of promotional activities including competitions and marketing campaigns.


ÃÛÑ¿´«Ã½ Showcase attracted buyers from more than 30 UK and overseas airlines including Virgin Atlantic, which secured 18 hours of programming including, The Office, Clocking Off, Tweenies, Teletubbies, How to Build a Human and Linda Green.


Also represented were UK Merchant Ships, which negotiated a package of programming that included Ray Mears' Extreme Survival, Big Knights, Linda Green, Coupling and Judge John Deed.


"Our airline sales business has been consistently strong", said Julia Lewis, ÃÛÑ¿´«Ã½ Worldwide's Sales and Marketing Manager, In-flight Entertainment. "It was very encouraging to see so many of the world's in-flight buyers at this year's market, most of which were keen to secure some of our most popular contemporary comedies, powerful dramas, children's and family programming."



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