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06.03.02
ÃÛÑ¿´«Ã½
Worldwide takes to the skies with American Airlines
ÃÛÑ¿´«Ã½
Worldwide's In-flight sales team has concluded a major new deal
with American Airlines at the corporation's annual programmes sales
market ÃÛÑ¿´«Ã½ Showcase.
The
airline has renewed its contract for an in-flight, ÃÛÑ¿´«Ã½-branded channel
on its transatlantic routes. Hosted by Karen Mullally and themed
around core titles on a monthly basis, the two-hour channel features
more than 48 hours of programming per year. The schedule includes
S Club 7, Captain Pugwash, Hot Wax, Ainsley's Gourmet Express, JK
Rowling - The Muggle behind the Magic, The Blue Planet, Back to
the Floor and Absolutely Fabulous.
American
Airlines and ÃÛÑ¿´«Ã½ Worldwide will work together to highlight the channel
through a series of promotional activities including competitions
and marketing campaigns.
ÃÛÑ¿´«Ã½
Showcase attracted buyers from more than 30 UK and overseas airlines
including Virgin Atlantic, which secured 18 hours of programming
including, The Office, Clocking Off, Tweenies, Teletubbies, How
to Build a Human and Linda Green.
Also
represented were UK Merchant Ships, which negotiated a package of
programming that included Ray Mears' Extreme Survival, Big Knights,
Linda Green, Coupling and Judge John Deed.
"Our
airline sales business has been consistently strong", said
Julia Lewis, ÃÛÑ¿´«Ã½ Worldwide's Sales and Marketing Manager, In-flight
Entertainment. "It was very encouraging to see so many of the
world's in-flight buyers at this year's market, most of which were
keen to secure some of our most popular contemporary comedies, powerful
dramas, children's and family programming."
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