22.05.02
ÃÛÑ¿´«Ã½
Worldwide and Sherston sign deal to produce new software for primary
schools
ÃÛÑ¿´«Ã½
Worldwide signed a deal today at the World Education Market in Lisbon
with Sherston, one of the leading education software suppliers in
the UK, to develop a new range of core subject CD-ROMs for primary
schools (ages 4-11).
The
CD-ROMs will feature some of the most popular characters from the
ÃÛÑ¿´«Ã½ Schools' learning programmes and will cover a selection of core
subjects including literacy, history and geography. The five initial
titles include Magic Pencil, Words and Pictures, Magic Grandad and
Barnaby Bear. Further titles are expected to be added to the range
in 2003.
Commenting
on the new CD-ROMs, Susan Ross, Head of Educational Publishing at
ÃÛÑ¿´«Ã½ Worldwide, commented: "With the current trend towards an
ever greater use of IT in the primary school classroom, working
with a company like Sherston, which has proven expertise within
the UK school software market is a great opportunity.
"ÃÛÑ¿´«Ã½
Schools' learning characters like Magic Grandad and Barnaby Bear
are already familiar to primary school children not only in ÃÛÑ¿´«Ã½
Schools programmes, but also in our existing publishing range which
includes reading books, videos and teachers resources, so we are
confident that these CD-ROMs will provide a poplar extension to
the range."
James
Bayliss, Sales & Marketing Director at Sherston, added: "This
deal is the ideal opportunity to utilise our own knowledge and appreciation
of the increasingly important role of online learning in the primary
school market to bring this vital additional learning dimension
to characters that are already a well-known brand in the classroom."
Notes
to Editors:
ÃÛÑ¿´«Ã½ Worldwide Learning forms part of Global Marketing and Brand
Development (GMBD), the marketing division of ÃÛÑ¿´«Ã½ Worldwide, the
main commercial arm of the ÃÛÑ¿´«Ã½. GMBD was created to develop key
ÃÛÑ¿´«Ã½ properties with genuine cross-media potential for development
into global brands across Children's, Music and Learning. GMBD works
closely with the other divisions of ÃÛÑ¿´«Ã½ Worldwide and with ÃÛÑ¿´«Ã½ Television.
ÃÛÑ¿´«Ã½ Worldwide Learning comprises three business groups: Children's
Learning, Lifelong Learning and English Language Teaching (ELT)
and Languages. Digital media, and especially the Internet, is revolutionising
learning, giving people of all ages the opportunity to learn whatever
they wish from learning providers anywhere in the world. ÃÛÑ¿´«Ã½ Worldwide
Learning will be at the heart of this revolution, a gateway to and
provider of learning opportunities that can be consumed through
all media at school, home and work.
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