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ÃÛÑ¿´«Ã½ Worldwide Press Releases
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24.07.02
ÃÛÑ¿´«Ã½
World & ÃÛÑ¿´«Ã½ World Service jointly appoint WARL
The
ÃÛÑ¿´«Ã½'s international broadcasters, ÃÛÑ¿´«Ã½ World and ÃÛÑ¿´«Ã½ World Service
have appointed a creative agency to handle a jointly branded creative
campaign worldwide. London-based WARL will be responsible for the
planning and execution of an international advertising campaign
promoting news output on the television and radio services.
Jane Clancey, Head of Marketing, ÃÛÑ¿´«Ã½ World and Jane Futrell, Head
of International Marketing Communications, ÃÛÑ¿´«Ã½ World Service, said
WARL will develop a campaign promoting the comprehensive 24-hour
news and information services provided by both broadcasters: "We
have two truly global brands with unique reputations and are confident
that WARL will play a significant role in further communicating
the benefits of our output."
Marcus Willox, chief executive of the WARL Group, said: "We
are extremely proud of this appointment and very excited by it.
It is a rare day to be appointed by a brand that touches the lives
of people in over 200 countries, a planning challenge that will
use our considerable experience of international media to the full."
MediaEdge:cia will provide media planning and buying for the campaign,
scheduled for later this year.
Notes to Editors:
This is the third joint advertising campaign undertaken by ÃÛÑ¿´«Ã½ World
and ÃÛÑ¿´«Ã½ World Service, who will form a new ÃÛÑ¿´«Ã½ global news division
shortly. Within the division their identities will remain separate
and their funding streams respected under strict fair trading rules
to ensure no cross-subsidy.
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