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29.08.02
ÃÛÑ¿´«Ã½
PRIME appoints Feedback/Hill&Knowlton for Poland and Czech Republic
ÃÛÑ¿´«Ã½
PRIME today announced the appointment of the Feedback/Hill&Knowlton
PR agency to oversee the channel's PR activity in the Polish and
Czech markets. Feedback/Hill&Knowlton, based in Warsaw, will
work with Hill&Knowlton Prague on the launch and promotion of
ÃÛÑ¿´«Ã½ PRIME with localised subtitles in Poland and the Czech Republic.
Launched
in 1995, ÃÛÑ¿´«Ã½ PRIME is the ÃÛÑ¿´«Ã½'s international entertainment channel
broadcast in Europe, Africa and the Middle East, via cable and satellite
to over 10.8 million subscribers in over 100 countries and territories.
ÃÛÑ¿´«Ã½ PRIME is also among the most popular Pan-European channels,
relative to its distribution. EMS 2002 showed that, in terms of
weekly viewership relative to 24-hour home distribution, ÃÛÑ¿´«Ã½ PRIME
ranks fourth among all Pan-European channels.
With
over 2200 hours of new programming each year, including Parkinson,
TOTP, EastEnders, The Weakest Link, Liquid News and ÃÛÑ¿´«Ã½ LEARNING,
the ÃÛÑ¿´«Ã½'s unique overnight educational service, ÃÛÑ¿´«Ã½ PRIME shows
the best of the award-winning programmes from the ÃÛÑ¿´«Ã½ - the world's
leading programme maker. Offering English subtitles for programmes
including popular weekly drama series EastEnders, ÃÛÑ¿´«Ã½ PRIME also
transmits many of its programmes with subtitles in Hebrew, Danish,
Swedish, Norwegian and, from October 2002, Czech (with other local
languages in development).
ÃÛÑ¿´«Ã½
PRIME is currently available in the Czech Republic to 120,000 subscribers
in English, and is a member of the CACC, the Czech Association for
Competitive Communications. Two leading Czech cable operators TES
Media and Intercable have already agreed to carry and launch the
new ÃÛÑ¿´«Ã½ PRIME channel (in which an average of 40% of the programming
schedule will be subtitled in Czech), from October.
ÃÛÑ¿´«Ã½
PRIME in English is also available in Poland, where Polymus Program
is the channel's local representative. The appointment of Feedback/Hill&Knowlton
reflects ÃÛÑ¿´«Ã½ PRIME's commitment to establishing a strong presence
in Central Europe. Wayne Dunsford, Director of Channels, EMEIA,
ÃÛÑ¿´«Ã½ Worldwide, says, " With the appointment of our second agent
in the market, we remain firmly committed to delivering localised
channels to Central Europe. We are looking forward to launching
ÃÛÑ¿´«Ã½ PRIME with subtitles in the Czech Republic in October, and hope
to launch the channel in Poland with subtitles in the near future."
Notes
to Editors:
Feedback was established in 1994, and in 2000 became a Hill&Knowlton
Poland office. Major clients include PZU Zycie SA, Frito Lay, Danone,
Michelin, Thomson Multimedia, Provident Polska, and SES-Astra.
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