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24 September 2014
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ÃÛÑ¿´«Ã½ Worldwide Press Releases



29.08.02

ÃÛÑ¿´«Ã½ PRIME appoints Feedback/Hill&Knowlton for Poland and Czech Republic


ÃÛÑ¿´«Ã½ PRIME today announced the appointment of the Feedback/Hill&Knowlton PR agency to oversee the channel's PR activity in the Polish and Czech markets. Feedback/Hill&Knowlton, based in Warsaw, will work with Hill&Knowlton Prague on the launch and promotion of ÃÛÑ¿´«Ã½ PRIME with localised subtitles in Poland and the Czech Republic.


Launched in 1995, ÃÛÑ¿´«Ã½ PRIME is the ÃÛÑ¿´«Ã½'s international entertainment channel broadcast in Europe, Africa and the Middle East, via cable and satellite to over 10.8 million subscribers in over 100 countries and territories. ÃÛÑ¿´«Ã½ PRIME is also among the most popular Pan-European channels, relative to its distribution. EMS 2002 showed that, in terms of weekly viewership relative to 24-hour home distribution, ÃÛÑ¿´«Ã½ PRIME ranks fourth among all Pan-European channels.


With over 2200 hours of new programming each year, including Parkinson, TOTP, EastEnders, The Weakest Link, Liquid News and ÃÛÑ¿´«Ã½ LEARNING, the ÃÛÑ¿´«Ã½'s unique overnight educational service, ÃÛÑ¿´«Ã½ PRIME shows the best of the award-winning programmes from the ÃÛÑ¿´«Ã½ - the world's leading programme maker. Offering English subtitles for programmes including popular weekly drama series EastEnders, ÃÛÑ¿´«Ã½ PRIME also transmits many of its programmes with subtitles in Hebrew, Danish, Swedish, Norwegian and, from October 2002, Czech (with other local languages in development).


ÃÛÑ¿´«Ã½ PRIME is currently available in the Czech Republic to 120,000 subscribers in English, and is a member of the CACC, the Czech Association for Competitive Communications. Two leading Czech cable operators TES Media and Intercable have already agreed to carry and launch the new ÃÛÑ¿´«Ã½ PRIME channel (in which an average of 40% of the programming schedule will be subtitled in Czech), from October.


ÃÛÑ¿´«Ã½ PRIME in English is also available in Poland, where Polymus Program is the channel's local representative. The appointment of Feedback/Hill&Knowlton reflects ÃÛÑ¿´«Ã½ PRIME's commitment to establishing a strong presence in Central Europe. Wayne Dunsford, Director of Channels, EMEIA, ÃÛÑ¿´«Ã½ Worldwide, says, " With the appointment of our second agent in the market, we remain firmly committed to delivering localised channels to Central Europe. We are looking forward to launching ÃÛÑ¿´«Ã½ PRIME with subtitles in the Czech Republic in October, and hope to launch the channel in Poland with subtitles in the near future."


Notes to Editors:
Feedback was established in 1994, and in 2000 became a Hill&Knowlton Poland office. Major clients include PZU Zycie SA, Frito Lay, Danone, Michelin, Thomson Multimedia, Provident Polska, and SES-Astra.



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