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29 October 2014
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ÃÛÑ¿´«Ã½ Worldwide Press Releases



19.08.02

Dog Eat Dog beats Pop Idols to #1 in US


Two British TV formats are slugging it out at the top of the US ratings. Dog Eat Dog is this summer's No. 1 reality series, averaging 11 million viewers and beating Fox's American Idol (US version of Pop Idols) in the ratings.


US network NBC has now renewed the ÃÛÑ¿´«Ã½'s Dog Eat Dog for an additional 13 episodes for broadcast later this year. The extra episodes of the hour-long shows - hosted by ex-Baywatch star Brooke Burn - bring NBC's current raft of shows to 25 episodes. The re-commission of the US version follows the huge ratings the show has attracted since first broadcast on 17 June 2002.


Rupert Gavin, ÃÛÑ¿´«Ã½ Worldwide's Chief Executive said; "We are delighted the show has been such a hit for NBC and has become an important part of their schedule. It is great to see another ÃÛÑ¿´«Ã½ game show adapted so successfully for the US market."


The game show is the latest ÃÛÑ¿´«Ã½ format to prove a smash hit in the US. Its transmission on August 13th marked the ninth time in nine telecasts at the top of the ratings in its time slot (9pm-10pm), dominating the evenings' ratings for NBC and beating its major-network competition.


This summer marks the first time ever that two ÃÛÑ¿´«Ã½ game-shows - Dog Eat Dog and The Weakest Link - will be aired on network TV in US simultaneously.


The US version of Dog Eat Dog pits six players against one another in tests of brawn and wit for a $25,000 prize. Brooke Burns introduces a variety of tests such as being hung by the ankles and dropped into the show's swimming pool, hanging on a pole and running on a treadmill over the pool.


Strong format sales of shows helped boost ÃÛÑ¿´«Ã½ Worldwide's television programme sales business by 15% in 2001/2. The Weakest Link has become one of the most profitable formats ever for the ÃÛÑ¿´«Ã½. Aired in 25 languages in 75 countries, the show accounted for £10 million in sales.


ÃÛÑ¿´«Ã½ Worldwide negotiated the Dog Eat Dog production deal in the US with NBC Studios Inc., via the William Morris Agency.




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