16.10.02
ÃÛÑ¿´«Ã½
PRIME in Czech Republic with local subtitles
ÃÛÑ¿´«Ã½
PRIME has successfully launched in the Czech Republic with localised
subtitles. The ÃÛÑ¿´«Ã½'s international entertainment channel is now
available to over 170,000 subscribers via leading Czech cable operators
Intercable CZ and TES Media.
ÃÛÑ¿´«Ã½
PRIME is providing viewers with selected prime-time programming
subtitled in Czech. The Czech subtitles on ÃÛÑ¿´«Ã½ PRIME are provided
by Broadcast Text, based in London, working alongside translation
companies Brno English Centre and Studio Klondike in the Czech Republic.
ÃÛÑ¿´«Ã½ PRIME is also a member of the CACC, the Czech Association for
Competitive Communications.
Wayne
Dunsford, Director of Channels, EMEIA, ÃÛÑ¿´«Ã½ Worldwide, says: "
We are delighted to be celebrating the launch of the channel with
localised subtitles in the Czech Republic, through leading cable
operators Intercable CZ and TES Media. We are also looking forward
to making the channel available to other distributors in the market.
We remain firmly committed to delivering the localised channel to
key markets, and hope to launch the channel in Poland with subtitles
in the near future."
Michal
Martinovsky, Marketing & Sales Manager, Intercable CZ says:
"Intercable CZ was the first cable operator to launch ÃÛÑ¿´«Ã½ PRIME
in May 2002 in the Czech Republic. As ÃÛÑ¿´«Ã½ PRIME is already a big
success we are delighted to open up this channel to even more subscribers
with the launch of the localised subtitles. Now the channel is not
just great entertainment but also an easy tool to learn English."
Dusan
Jelinek, Commercial Director, TES Media, says: "ÃÛÑ¿´«Ã½ PRIME is
another valuable channel in our programming package. I believe that
ÃÛÑ¿´«Ã½ PRIME, with its strong programming, will be soon among the most
popular cable channels in the Czech Republic. It was our initial
request to provide viewers with Czech subtitles and we are pleased
that ÃÛÑ¿´«Ã½ PRIME has accomplished it."
Zdenek
Vanicek, President of the Czech Association of Competitive Communications,
underlined the fact that the ÃÛÑ¿´«Ã½ has always been the hallmark of
the highest standard and value in the TV industry. "It is why,"
says the CACC President, "I welcome ÃÛÑ¿´«Ã½ PRIME in the Czech
cable networks and am confident that the channel will soon become
a permanent course of the daily menu for most of CATV subscribers
in this country."
Notes
to Editors:
Launched
in 1995, ÃÛÑ¿´«Ã½ PRIME is the ÃÛÑ¿´«Ã½'s international entertainment channel
broadcast in Europe, Africa and the Middle East, via cable and satellite
to over 11 million subscribers in over 100 countries and territories.
ÃÛÑ¿´«Ã½ PRIME is also among the most popular Pan-European channels,
relative to its distribution. The EMS 2002 survey showed that, in
terms of weekly viewership relative to 24-hour home distribution,
ÃÛÑ¿´«Ã½ PRIME ranks fourth among all Pan-European channels.
With
over 2200 hours of new programming each year, including Parkinson,
Top of the Pops, EastEnders, The Weakest Link and ÃÛÑ¿´«Ã½ LEARNING,
the ÃÛÑ¿´«Ã½'s unique overnight educational service, ÃÛÑ¿´«Ã½ PRIME shows
the best of the award-winning programmes from the ÃÛÑ¿´«Ã½ - the world's
leading programme maker. ÃÛÑ¿´«Ã½ PRIME transmits many of its programmes
with subtitles in Hebrew, Danish, Swedish, Norwegian and Czech (with
other local languages in development). For more information about
ÃÛÑ¿´«Ã½ PRIME's Great British Entertainment, go to .
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