21.01.03
UPC
Poland to launch ÃÛÑ¿´«Ã½ PRIME
UPC
Poland, Poland's leading cable operator, and ÃÛÑ¿´«Ã½ PRIME, the ÃÛÑ¿´«Ã½'s
international entertainment channel, announced today that they have
signed an agreement for the distribution of the channel in the UPC
Poland cable networks.
ÃÛÑ¿´«Ã½
PRIME will launch in the UPC cable networks within a few weeks.
The channel will be offered to all customers of the UPC Telewizja
Kablowa basic package. Providing viewers with English programming
subtitled in Polish, ÃÛÑ¿´«Ã½ PRIME will be a very valuable part of UPC's
educational programming offer.
Wayne
Dunsford, Director of Channels, EMEIA, ÃÛÑ¿´«Ã½ Worldwide, says, "Poland
is a very important market for ÃÛÑ¿´«Ã½ PRIME. The decision to offer
Polish subtitles has been actively supported by the Polish Ministry
of Education who perceive it as a new way to teach and learn the
English language. We are delighted we have been able to finalise
the agreement with UPC in Poland for the carriage of ÃÛÑ¿´«Ã½ PRIME across
their networks. This deal is a very positive, further development
in our relationship with UPC across Europe. We are very much looking
forward to working with the UPC Polska team to make ÃÛÑ¿´«Ã½ PRIME a
success in Poland."
Simon Boyd, Chief Executive Officer, UPC Poland, says, "ÃÛÑ¿´«Ã½
PRIME is a very valuable addition to our programming offer. Its
educational and entertainment value is indisputable, and I strongly
believe that high quality ÃÛÑ¿´«Ã½ PRIME programming subtitled in Polish
will attract a wide audience among UPC customers. I am happy that
we can open the New Year with such good news. Our decision to distribute
ÃÛÑ¿´«Ã½ PRIME complements the long-standing educational focus of our
company, as exemplified by our Rainbow Academy project for children."
As
a result of the agreement with UPC and previously secured agreements
with other leading Polish cable operators, ÃÛÑ¿´«Ã½ PRIME now reaches
a total of nearly 1 million subscribers in Poland.
ÃÛÑ¿´«Ã½
PRIME
ÃÛÑ¿´«Ã½
PRIME provides viewers with selected prime-time programming subtitled
in Polish. Localisation is supplied by TTL (Television Translation
Ltd) from London, working alongside local translation company Master
Film Ltd in Warsaw. Feedback/Hill & Knowlton, one of the leading
PR companies in Poland, based in Warsaw, is representing ÃÛÑ¿´«Ã½ PRIME's
interests in this key market.
Launched
in 1995, ÃÛÑ¿´«Ã½ PRIME is the ÃÛÑ¿´«Ã½'s international entertainment channel
broadcast to Europe, Africa and the Middle East, via cable and satellite
to over 11 million subscribers in over 100 countries and territories.
ÃÛÑ¿´«Ã½ PRIME is also among the most popular Pan-European channels,
relative to its distribution. The EMS 2002 survey showed that, in
terms of weekly viewership relative to 24-hour home distribution,
ÃÛÑ¿´«Ã½ PRIME ranks fourth among all Pan-European channels.
With
over 2200 hours of new programming each year, including Parkinson,
Top of The Pops, EastEnders, The Weakest Link and ÃÛÑ¿´«Ã½ LEARNING,
the ÃÛÑ¿´«Ã½'s unique overnight educational service, ÃÛÑ¿´«Ã½ PRIME shows
the best of the award-winning programmes from the ÃÛÑ¿´«Ã½ - the world's
leading programme maker.
For
more information about ÃÛÑ¿´«Ã½ PRIME's Great British Entertainment,
go to
UPC
Poland's
leading cable operator, UPC Telewizja Kablowa, offers cable television
and Internet access services (chello).
UPC
cable networks pass over 1.8 million homes in Poland's eight largest
cities and many smaller towns. Since December 2000, apart from a
wide choice of television and radio channels, UPC Telewizja Kablowa
has also offered a high-speed broadband Internet access service
in certain cities. As of 30 September 2002, UPC Telewizja Kablowa
had approximately one million cable customers.
UPC
Telewizja Kablowa is a subsidiary of United Pan-Europe Communication
(UPC), headquartered in Amsterdam, one of the leading broadband
communications and entertainment companies in Europe.
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