17.03.03
ÃÛÑ¿´«Ã½
Worldwide brings Celebdaq to Cannes
Across
the country people are discussing whether J Lo's share price is
going up or down. Should they keep or bin Jude Law? Should they
buy shares in the Royal Family? Yes, it's Celebdaq the celebrity
stock exchange - and ÃÛÑ¿´«Ã½ Worldwide, the commercial consumer arm
of the ÃÛÑ¿´«Ã½, is launching the Celebdaq TV format and interactive
website Celebdaq Exchange at MIPTV 2003 (24-28th March 2003).
Internationally,
broadcasters will take the format and insert their own celebrities,
sports personalities and media babes to create their own unique
stock exchange and television show.
Celebdaq
Exchange allows users to buy and sell shares in superstars, screen
idols and media "hangers-on" to build up their own celebrity
portfolio. Celebdaq TV functions in exactly the same way as a business
programme, analysing the financial markets, and updating the players
on the latest share prices on the website and revealing the week's
biggest dividend payments.
Colin
Jarvis, Director of Programming & Operations ÃÛÑ¿´«Ã½ Worldwide said:
"Celebdaq is the talk of the UK - you can not walk in to any
workplace around the country without hearing who's buying shares
in whom. It is a truly interactive and unique idea and ÃÛÑ¿´«Ã½ Worldwide
expects great things from the format."
Celebdaq
Exchange launched in the UK in July 2002 and has gathered acclaim,
praise and over 250,000 devotees. Celebdaq TV hosted by former ÃÛÑ¿´«Ã½
business reporter Patrick O'Connell launched on ÃÛÑ¿´«Ã½ THREE in February
2003.
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