10.03.03
Simon
Rattle and Beethoven top ÃÛÑ¿´«Ã½ Music Magazine's survey results
52% of people claim that hearing classical music on a TV ad would
make them want to buy the music on CD.
This is just one of the findings from a quirky reader survey by
ÃÛÑ¿´«Ã½ Music Magazine into music listening habits and tastes. The April
issue (on-sale 11th March) reveals a picture of the UK's favourite
tunes, musicians and radio stations.
73%
of respondents claimed that classical music generally gives them
a lift and just over half said it made them feel tranquil. However,
ÃÛÑ¿´«Ã½ Music Magazine discovered that only 13% of men and women said
that classical music makes them feel sexy.
A staggering
99% of people said that life would be impoverished without classical
music.
Given
a choice between Simon Rattle, Luciano Pavarotti, Nigel Kennedy,
Lesley Garrett, Cecilia Bartoli and Kylie Minogue, 75% of men picked
Simon Rattle as the musician they would most like to be. Even 28%
of women claimed they would like to be Simon Rattle but he was toppled
by the famous soprano Cecilia Bartoli who claimed 44% of the female
vote.
Only
3% of respondents wanted to be pop queen Kylie (two-thirds of these
were men!) and just 5% chose Pavarotti.
The
top things to do while listening to music include cooking (83%),
cleaning (77%), entertaining (61%) and sitting in the bath (57%).
33% of men claimed they listened to music while surfing the internet.
ÃÛÑ¿´«Ã½
Music Magazine also found that TV ads were a source of classical
music inspiration with over half claiming that hearing classical
music on a TV ad would make them want to buy the CD.
When
it came to deciding on which station to listen to while preparing
a meal ÃÛÑ¿´«Ã½ Radio 3 came tops with 32% of votes. ÃÛÑ¿´«Ã½ Radio 3 faired
best again with 54% of people claiming they prefer to listen to
the station while spending the evening in an armchair.
42%
plucked Beethoven: Symphony No. 5 from a list of music they would
most like to hear above Handel, Chopin and arch-modernist Harrison
Birtwistle.
Notes
to Editors:
ÃÛÑ¿´«Ã½ Music Magazine is the world's best-selling monthly classical
music magazine, with a monthly circulation of 70,006 (ABC: Jan to
Dec 2002) and is published by ÃÛÑ¿´«Ã½ Magazines.
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