17.04.03
The
Daily Telegraph Plants & Flowers Magazine
The
second of ÃÛÑ¿´«Ã½ Magazines' Telegraph gardening specials will be called
The Daily Telegraph Plants & Flowers and goes on-sale 30th April,
priced at £3.95. The magazine contains beautiful features
that combine the unique gardening expertise of ÃÛÑ¿´«Ã½ Magazines and
The Daily Telegraph.
Plants
& Flowers follows The Daily Telegraph Gardens to Visit title
that went on-sale 5th March 2003. Both are ÃÛÑ¿´«Ã½ magazines published
using The Daily Telegraph brand under licence, to coincide with
the peak of the spring gardening season.
Dominic
Murray, Publisher, said: "Our aim is to grow the Gardening
category overall, and alongside ÃÛÑ¿´«Ã½ Gardeners' World, Easy Gardening
and Gardens Illustrated, the two new Telegraph-branded magazines
are a key part of our strategy. By delivering to readers gardening
content of the highest quality in partnership with The Daily Telegraph
we believe we are bringing to the newsstands the best themed gardening
magazines currently available."
Both
titles have been developed to complement rather than compete with
the ÃÛÑ¿´«Ã½'s existing stable of gardening magazines and the Gardening
section that appears with The Daily Telegraph each Saturday. Plants
& Flowers includes features by gardening experts Sarah Raven
and Roy Lancaster.
ÃÛÑ¿´«Ã½
Magazines publishes the UK's market leading consumer gardening title
ÃÛÑ¿´«Ã½ Gardeners' World magazine which outsells all its competitors
on the newsstand combined, along with style title Gardens Illustrated.
Notes
to Editors:
ÃÛÑ¿´«Ã½
Magazines is the UK's third largest consumer magazines publisher,
with a portfolio of more than 30 regular titles. ÃÛÑ¿´«Ã½ Gardeners'
World magazine has a circulation of 350,064 (ABC: Jan to Jun 2002)
- more than all of its newsstand competitors combined. ÃÛÑ¿´«Ã½ Easy
Gardening was launched as a one-off publication in spring 2002 and
will return in 2003 having recorded sales of around 90,000. Gardens
Illustrated, published ten times a year, recorded an annual ABC
of 32,120 for Jan to Dec 2001.
The
Daily Telegraph is Britain's biggest selling quality daily newspaper.
The Daily Telegraph is the only national newspaper with a dedicated
gardening section, published every Saturday. The Daily Telegraph
is the official media partner of ÃÛÑ¿´«Ã½ Gardeners' World Live 2003
and is sponsoring a garden at The Chelsea Flower Show 2003.
The
Sunday Telegraph enjoys huge loyalty from its remarkably mixed readership
of over two million. With eight sections it provides comprehensive
and definitive news from the world of business and finance, alongside
expert coverage of sport, news and investigative reporting.
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