14.08.03
ÃÛÑ¿´«Ã½
Food to appear on TDC WishChannel
ÃÛÑ¿´«Ã½
Food, Denmark's only gourmet food channel, will appear on the leading
Danish cable network, TDC, in September. This follows only three
months after ÃÛÑ¿´«Ã½ Food's digital satellite launch into Denmark and
across the Nordic region in June 2003.
TDC
will broadcast ÃÛÑ¿´«Ã½ Food on its monthly WishChannel every day in
September from 06:00 to 18:00, reaching a potential 800,000 subscribers
daily. ÃÛÑ¿´«Ã½ Worldwide anticipates that this represents the first
step towards a long-term carriage deal for ÃÛÑ¿´«Ã½ Food on the TDC network.
ÃÛÑ¿´«Ã½
Worldwide Director of Channels, Wayne Dunsford, said, "TDC
subscribers have for many years shown keen interest in ÃÛÑ¿´«Ã½ programming
on ÃÛÑ¿´«Ã½ Prime so this is a great opportunity for them to trial our
newest channel. ÃÛÑ¿´«Ã½ Food is the only food channel in Denmark and
focuses on celebrity chefs and food programming, both leading entertainment
genres on television today."
A comprehensive
marketing and public relations campaign will accompany ÃÛÑ¿´«Ã½ Food's
appearance on TDC throughout September with above and below the
line activity in national media and on the TDC infochannel.
Notes
to Editors
ÃÛÑ¿´«Ã½ FOOD is packed with the best-known chefs and the finest ingredients
from around the world. It showcases the best food programmes from
the ÃÛÑ¿´«Ã½ and other leading broadcasters, celebrating simple, modern,
fresh, continental cooking. ÃÛÑ¿´«Ã½ FOOD is wholly owned by ÃÛÑ¿´«Ã½ Worldwide,
the main commercial arm of the ÃÛÑ¿´«Ã½, and is also available in Denmark
on the Canal Digital satellite platform. For more information on
programmes, chefs, recipes and schedules, please visit .
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