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20.01.04
Croatia
goes wild with ÃÛÑ¿´«Ã½ Worldwide
ÃÛÑ¿´«Ã½
Worldwide, the commercial consumer arm of the ÃÛÑ¿´«Ã½, has renewed its
agreement to provide a ÃÛÑ¿´«Ã½ branded wildlife schedule to Croatia's
national broadcaster, HRT.
The
agreement commits ÃÛÑ¿´«Ã½ Worldwide to provide a block of wildlife programming
for one year. A one-hour, weekly slot will be branded on HRT schedules
as ÃÛÑ¿´«Ã½ WILD and will showcase leading ÃÛÑ¿´«Ã½ wildlife productions including
the Born to Be Wild series, Big Cat Diary, Wild Down Under and Spy
in the Herd.
ÃÛÑ¿´«Ã½
Worldwide Commercial Director, Europe, Middle East, India &
Africa, Anita Davison, said, "ÃÛÑ¿´«Ã½ branded blocks provide networks
with an opportunity to strengthen their relationship with viewers
by introducing a weekly theme into the schedule. ÃÛÑ¿´«Ã½ Worldwide,
with its extensive catalogue, is then able to provide a guaranteed
flow of high quality ÃÛÑ¿´«Ã½ programming to support these themes."
HRT
Head of Programming, Ms Jasna Buric, said, "ÃÛÑ¿´«Ã½ is world-renowned
for its wildlife programming. HRT's spectators highly appreciate
every programme produced by ÃÛÑ¿´«Ã½."
ÃÛÑ¿´«Ã½
branded blocks are broadcast on networks throughout Europe, Asia
and Africa. In addition to ÃÛÑ¿´«Ã½ Wild, other available branded slots
include ÃÛÑ¿´«Ã½ Exclusive (documentary), ÃÛÑ¿´«Ã½ Select (drama), ÃÛÑ¿´«Ã½ Playtime
(children) and ÃÛÑ¿´«Ã½ Science.
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