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10.02.04
ÃÛÑ¿´«Ã½
Prime celebrates five years in Africa
ÃÛÑ¿´«Ã½
Prime, the great British entertainment channel, celebrates its fifth
birthday in Africa on 4th March 2004. ÃÛÑ¿´«Ã½ to some of the world's
favourite series, the channel broadcasts a mixture of period and
contemporary drama, comedy, documentary, music and children's programming
to over 890,000 subscribers across Southern Africa on DStv.
As
it heads into its sixth year, ÃÛÑ¿´«Ã½ Prime continues to set new standards
with its daily schedule of celebrity interviews, gripping reality
shows, award-winning drama and entertaining educational programming
for children.
ÃÛÑ¿´«Ã½
Prime boasts some of the hottest talent in television today, including
Michael Parkinson, Ruby Wax, Anne Robinson and Michael Palin. The
variety of high profile programmes and celebrities has established
the channel's widespread popularity in Southern Africa.
ÃÛÑ¿´«Ã½
Worldwide Director of Channels, Europe, Middle East, India and Africa,
Wayne Dunsford, said: "After five years in Africa, ÃÛÑ¿´«Ã½ Prime
has established itself as one of the highest-rating channels in
the region. DStv provides ÃÛÑ¿´«Ã½ Prime with a high quality and widely
respected platform and I'd like to thank all our viewers for their
loyalty and support in making the channel such a success in Africa.
Together with DStv and ÃÛÑ¿´«Ã½ Prime viewers, we look forward to continued
success and partnership for many years to come."
Graham
Pfuhl, Marketing and Sales Director Multichoice added: "ÃÛÑ¿´«Ã½
Prime, apart from being one of the most successful channels on the
DStv bouquet, is one of the most fun channels to market. A truly
professional marketing network at ÃÛÑ¿´«Ã½ supports it and its programming
has always been of the highest quality. It's really rewarding to
see the growing loyalty to ÃÛÑ¿´«Ã½ Prime from our subscribers. May the
next five years be just as successful as the first."
ÃÛÑ¿´«Ã½ Prime was first launched across Europe in 1995 and was made
its debut in sub-Saharan Africa on 4th March 1999.
Editors
Notes:
ÃÛÑ¿´«Ã½ PRIME is broadcast to over 890,000 subscribers in Africa on
DStv, and to a further 13 million subscribers in Europe and the
Middle East. It offers the best of ÃÛÑ¿´«Ã½ programming from comedy and
drama to films and documentaries. Over 2500 hours of new programming
are transmitted each year, including Parkinson, Top of the Pops,
EastEnders, and The Weakest Link. This flagship British cable channel
shows the best of the award-winning programmes from the ÃÛÑ¿´«Ã½ - the
world's leading programme maker.
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