ÃÛÑ¿´«Ã½ Worldwide has sold 302 hours of drama and factual entertainment to Croatia's public broadcaster, HRT.
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This is one of the biggest deals ÃÛÑ¿´«Ã½ Worldwide has ever done with the Croatian channel. Previous contracts with the country's leading broadcaster have proved the popularity of British programming and the success of ÃÛÑ¿´«Ã½ Worldwide's growing catalogue in Croatia.
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Titles snapped up by HRT the latest hit shows Mistresses, Cranford and Dinosapien.
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The deal also includes a further 51 hours of natural history programming as part of the ÃÛÑ¿´«Ã½ Wild branded block.
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Programmes such as Expedition Guyana, Wild China and Yellowstone Tales will also debut in the country.
This is a one-hour, weekly slot branded on HRT schedules as ÃÛÑ¿´«Ã½ WILD and will showcase leading ÃÛÑ¿´«Ã½ wildlife productions including the Born to Be Wild series, Big Cat Diary, Wild Down Under and Spy in the Herd. The ÃÛÑ¿´«Ã½ has a specialist Natural History Unit which is dedicated to making world class, trail blazing documentaries.
Christina Muller, Territory Manager for Eastern European TV Sales at ÃÛÑ¿´«Ã½ Worldwide, said: "I am delighted to announce our biggest deal with HRT. We have been working very closely with the broadcaster for a number of years on format deals as well as programme sales. This has led to a rapid strengthening of our relationship, one which I hope will only continue to grow.
"ÃÛÑ¿´«Ã½ Worldwide’s catalogue of titles, such as Earth: Power of the Planet, has found wide appeal in Eastern Europe and Croatia in particular. This success allows us to reach a wider audience and increase our presence in Eastern Europe."
ÃÛÑ¿´«Ã½ Worldwide has not only sold thousands of hours of British programming to HRT but has also worked closely with the national broadcaster on a number of formats.
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ÃÛÑ¿´«Ã½W has licensed two series of Dancing With the Stars and Just the Two of Us. The Weakest Link is currently filming a fifth series in Croatia.
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The deal comes during this year's DISCOP market in Eastern Europe. The annual event, held in Budapest, brings together buyers and sellers from all over Europe.
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Lee Leschasin
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