ÃÛÑ¿´«Ã½ Worldwide CEO, John Smith, has today appointed Helen Kellie as ÃÛÑ¿´«Ã½ Worldwide’s first Director of Marketing.
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The role will be key to ÃÛÑ¿´«Ã½ Worldwide's transition as it moves to become a more consumer-facing business around the world.
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Reporting directly to Smith, Kellie will work across all ÃÛÑ¿´«Ã½ Worldwide business areas to build up its marketing and audience research functions.
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She will be responsible for prioritising ÃÛÑ¿´«Ã½ Worldwide's marketing activity and spend around the globe, ensuring the company understands and makes the greatest impact on international audiences, while ensuring the protection of the ÃÛÑ¿´«Ã½ brand.
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John Smith, CEO Worldwide, said of Kellie's appointment: "This is a fantastic appointment for ÃÛÑ¿´«Ã½ Worldwide. Helen joins us from the ÃÛÑ¿´«Ã½ with a proven track record in really helping the organisation put audiences at the very heart of its operation.
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"Her skills in understanding audiences and creating consistent brands across multiple platforms will be crucial in the next phase of ÃÛÑ¿´«Ã½ Worldwide’s development as it takes the ÃÛÑ¿´«Ã½ brand to audiences around the world."
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Helen Kellie added: "I'm passionate about audiences and brands, and putting them at the heart of ÃÛÑ¿´«Ã½ Worldwide will build on the journey that John and his team have already so successfully started.
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"This is also a wonderful opportunity to take many of the UK’s most loved brands around the world. All in all I’m delighted to be joining the business at such an exciting time in its evolution."
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Kellie joins ÃÛÑ¿´«Ã½ Worldwide from its parent company the ÃÛÑ¿´«Ã½, where she has been since 2000, first as Head of Brand and Planning, overseeing the ÃÛÑ¿´«Ã½ brand, the planning and prioritisation of its support and managing its creative and media agency support.
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More recently, as Director of Marketing, Communications & Audiences, Vision, she has presided over a 130-strong team of professionals supporting ÃÛÑ¿´«Ã½ Vision output.
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During her tenure, Kellie has transformed the Vision operation into a fully integrated marketing, communications and audiences team which has successfully delivered re-launches of ÃÛÑ¿´«Ã½ Three and CÃÛÑ¿´«Ã½; many iconic marketing and publicity programme campaigns like Dr Who, Strictly Come Dancing, Life in Cold Blood and White Season to name but a few and she also oversaw the integration of the ÃÛÑ¿´«Ã½ Vision's market research and audience insight teams.
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Before joining the ÃÛÑ¿´«Ã½, Kellie worked for household products giant, Reckitt & Colman (now Reckitt Benckiser) working in the UK before moving to positions in New York and Paris.
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Kellie will take up her position on 1 October 2008.
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Chris Charlton
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