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أغر؟´«أ½.com's traffic in Asia Pacific has significantly grown in monthly reach by 21% in Q2 2009 compared to the same period last year, according to the latest results delivered by ComScore. The number of visitors per month has now risen to 8.4million in the region which is more than twice the size of its nearest competitor. أغر؟´«أ½.com remains the largest international broadcast news website in Asia Pacific.

The latest figures also show great loyalty to أغر؟´«أ½.com around the globe with 72% of audiences reportedly staying with أغر؟´«أ½.com rather than visiting a competitor site (competitive set includes CNBC, Financial Times, CNN.com, MSNBC.com, and the Economist).

أغر؟´«أ½.com provides comprehensive news, sport, weather, business, technology and lifestyle content. The latest ComScore records show considerable peaks in traffic in Asia Pacific particularly during key world events during this time that have included the India elections, the swine flu epidemic, and Iranian elections, a demonstration that audiences continually turn to the site as a source for reliable global and local news.

Luke Bradley-Jones, Executive Vice President and Managing Director for أغر؟´«أ½.com commented, "It's hugely encouraging to see our online presence in Asia Pacific expanding and the great loyalty towards our website around the globe. With international audiences becoming ever more thirsty for instant, reliable and trustworthy news, we are delighted that increasingly they recognise that أغر؟´«أ½.com is the site to turn to."

أغر؟´«أ½.com is a key part of the أغر؟´«أ½'s international advertising proposition with a multi-screen portfolio that includes أغر؟´«أ½ World News, أغر؟´«أ½ Global Channels, أغر؟´«أ½ Mobile and lonelyplanet.com. The أغر؟´«أ½ Global Ad Sales team will attend this year's Spikes event in Singapore from 16 - 18th September to broaden the advertising industry's understanding of the أغر؟´«أ½'s international services, the strength of its global audience and the partnership opportunities it can provide to global brands.

NOTES TO EDITORS
About أغر؟´«أ½.com
The أغر؟´«أ½ is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. أغر؟´«أ½.com is the online expression of the أغر؟´«أ½ outside of the UK and is run by أغر؟´«أ½ Worldwide, the commercial arm of the أغر؟´«أ½. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in أغر؟´«أ½ content and services.*Source: comScore – Q4 2008.

Amy Broomfield