ÃÛÑ¿´«Ã½
Radio Suffolk increases in popularity with listeners
Independent
figures released today (30 January 2003) reveal that ÃÛÑ¿´«Ã½ Radio Suffolk
is proving even more popular with listeners in the county.
The
latest Radio Joint Audience Research (RAJAR) figures show that on
average 124,000 people tune in each week - that's almost 30% of
all adults in the county and 24,000 more people than a year ago.
The
station also increased its share of all radio listening in the area
to 17.5%, up from 11.9% a year ago.
At
the same time, listeners remained tuned for longer, listening for
an average of almost 14 hours a week (13.56) compared to just under
12 hours (11.84).
ÃÛÑ¿´«Ã½
Radio Suffolk Editor Gerald Main says: "The figures show what
a huge appetite there is in Suffolk for local news, local sport
and local programmes.
"Mark
Murphy's Breakfast Show is now Suffolk's most popular listen in
the morning, and our match commentaries of Ipswich Town have brought
footy fans flooding in to our Saturday Sports show."
Andy
Griffee, ÃÛÑ¿´«Ã½ Controller, English Regions, adds: "ÃÛÑ¿´«Ã½ Local
Radio goes from strength to strength. I'm delighted that in an increasingly
competitive market, it has again more than held its own.
"Our
local radio services are a precious part of how we connect with
the communities we serve. We'll forge ahead with plans to maintain
and build on this vote of confidence and I congratulate the talented
and committed people who run ÃÛÑ¿´«Ã½ Local Radio."
Notes
to Editors
Record
reach and share for Radio 2 - again (30.01.03)
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