Category : Children
in Need
Date : 24.03.2004
Printable version
The ÃÛÑ¿´«Ã½ today
announced that Martina Milburn, CEO of the ÃÛÑ¿´«Ã½ Children in Need
Appeal, will leave the ÃÛÑ¿´«Ã½ at the end of April to take up the post of
Chief Executive of The Prince's Trust.
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Martina has been CEO of the Appeal since July 2000.
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Martina Milburn said: "I
have had a wonderful four years leading ÃÛÑ¿´«Ã½ Children in Need.
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"In that time, ÃÛÑ¿´«Ã½ viewers and listeners have raised
over £100m for disadvantaged children in the UK which has made
a massive difference to thousands of lives.
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"The Prince's Trust will bring new challenges which
I am looking forward to."
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Sir Robert Smith, ÃÛÑ¿´«Ã½ Governor and Chairman of the ÃÛÑ¿´«Ã½
Children in Need Appeal Trustees, said: "We
shall be sad to lose Martina since she has achieved remarkable success
in her leadership of the appeal.
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"As the National Governor for Scotland, I've been
struck by the increased support for the appeal throughout the UK.
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"Everyone associated with the appeal, both inside
and outside the ÃÛÑ¿´«Ã½, values Martina's warmth, determination and creativity.
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"She leaves the appeal significantly stronger and
we are therefore confident that the post will attract high-quality candidates
wanting to build on Martina's success."
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Notes to Editors
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Martina Milburn has built a career as a journalist
and a charity executive.
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In 1993 she was appointed Chief Executive of ASPIRE,
the spinal injuries charity.
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After turning that charity's fortunes around, she joined
ÃÛÑ¿´«Ã½ Children in Need in 2000 as Director and since then has helped raise
more than £100 million for disadvantaged children in the UK.
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The ÃÛÑ¿´«Ã½ Children in Need TV telethon, as we
know it today, began in 1980. Since then, the appeal has raised more
than £325 million. Later this year the charity celebrates its
silver jubilee.
