Category: أغر؟´«أ½
Date: 23.07.2004
Printable version
Fallon has
won the brief to work with أغر؟´«أ½ Marketing, Communications & Audiences
on a pan-أغر؟´«أ½ marketing campaign.
ج
The award-winning Perfect Day, which premiered in 1997, was
probably the most memorable in the last series of أغر؟´«أ½ films.
ج
This followed a four-way competitive pitch with the
other agencies on the أغر؟´«أ½'s roster آ– AMV BBDO, أغر؟´«أ½ Broadcast and
DFGW.
ج
These three agencies will continue to work with the
أغر؟´«أ½ on other creative campaigns, this work and the agency roster remains
unaffected.
ج
Fallon's recent campaigns for the أغر؟´«أ½ include work for
Radio 1 and أغر؟´«أ½ THREE.
ج
"Serving our audiences is central to everything
that the أغر؟´«أ½ does,آ” says Helen Kellie, the أغر؟´«أ½'s acting Head Of
Marketing.
ج
"This campaign will continue the work that has
already been done to engage our audience آ– in this ever changing
landscape آ– in what the أغر؟´«أ½ stands for and the unique purpose that
we serve."
ج
