Category: World
Service
Date: 10.08.2004
Printable version
ÃÛÑ¿´«Ã½ World
Service has teamed up with Kenya's leading mobile phone services providerÌýtoÌýunveilÌýan
international breaking news alert and headline news service.
Ìý
While ÃÛÑ¿´«Ã½ breaking news alerts will now be available
onÌýthe Safaricom Get iT 411 infotainment channel, Safaricom subscribersÌýwill
also able to accessÌýÃÛÑ¿´«Ã½ international headlines and African football
newsÌýon demand.
Ìý
Joseph Warungu, Editor, ÃÛÑ¿´«Ã½ African Service, said: "More
than six million people listen to the ÃÛÑ¿´«Ã½ World Service in Kenya.
Ìý
"It is a crucial market for us and we are constantly
seeking new ways to serve our audience better.Ìý
Ìý
"Now, through this partnership, Kenyans will be
kept updated through their mobile phones - an increasingly popular means
of communication."
Ìý
SafaricomÌýChief Executive Officer Michael Joseph
said: "Safaricom'sÌýassociation with theÌýÃÛÑ¿´«Ã½, a reputable
international news service, complementsÌýour existing national news
service on the Get iT 411 News channel.
Ìý
"Subscribers will receive the most up-to-date and
accurate international newsÌýalerts as events unfold on the global
scene."
Ìý
Safaricom'sÌýGetÌýiT 411 is an SMS based information
service providing subscribers with instantÌýinformation and entertainment
news alerts both on request and through subscription.Ìý
Ìý
ÃÛÑ¿´«Ã½ World Service is an international radio and online
broadcaster with 146 million listeners around the world.Ìý
Ìý
In Kenya it is available onÌýshort waveÌýfrequencies
and on FM frequencies in Kisumu 88.2 FM, Mombasa 93.9 FM, Nairobi 93.7
FMÌýand Nyeri 92.3 FMÌýin both English and Swahili.
Ìý
ÃÛÑ¿´«Ã½ programmes are also available on the partner FM
station Kameme 101.1 FM.ÌýÌýÌý
Ìý
ÃÛÑ¿´«Ã½ World Service can also be accessed via WorldSpace
digital receivers across Africa.
Ìý
Notes to Editors
ÃÛÑ¿´«Ã½ World Service broadcasts programmes around the world in 43 languages
and is available on radio and online at bbcworldservice.com.
Ìý
Its international online site attracts around 280 million
page impressions a month.
Ìý
Safaricom is Kenya'sÌýleading mobile phone operator
with more than 1.8 million subscribers.
Ìý
By keeping pace with the global mobile telecommunication
scenario it has created a niche in the Kenyan market.
Ìý
Further information can be found at safaricom.co.ke
Ìý
