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24 September 2014
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Tyler Brule

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The Desk comes to ÃÛÑ¿´«Ã½ FOUR


Category: ÃÛÑ¿´«Ã½ FOUR; Factual & Arts TV

Date: 06.09.2004
Printable version


Tyler Brûlé, journalist and founder of Wallpaper*, is to present ÃÛÑ¿´«Ã½ FOUR's new media show.

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Janice Hadlow, Controller of ÃÛÑ¿´«Ã½ FOUR, today announced that a joint venture between Brûlé's production company, Winkontent, and Manchester-based Moonbeam Films has won the commission to produce the 30-minute media show for the channel.

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Moonbeam's Anne Reevell will executive produce.

The Desk will launch in January 2005 – with an initial run of ten programmes - and will be the only regular media magazine show currently on UK television.

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The magazine-formatted show promises a fresh take on any and every aspect of the media world.

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Filmed on location and in the studio, The Desk will be a mix of feature interviews, authored films, and behind-the-scenes insight: from media manipulation in our own backyard to musical editors' chairs in New York.

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Janice Hadlow commented: "I am delighted that The Desk is coming to ÃÛÑ¿´«Ã½ FOUR.

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"The channel's remit is to do things differently, and The Desk promises to do just that.

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"Media has become a bigger and bigger story in recent years - and not just for the industry itself, but for everyone who wants to understand how the modern world works.

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"Viewers are looking for a thoughtful, sophisticated and engaging take on the story behind the spin. The Desk looks set to deliver this, and with an excitingly broad perspective.

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"It will go beyond a purely domestic agenda, casting its eye across the world's media landscape, bringing fresh and unfamiliar stories to catch the imagination of audiences, as well as shedding new light on more familiar territories nearer home."

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Tyler Brûlé said: "The Desk will fill a huge gap in the schedules by satisfying people's unquenchable thirst for news about the media in all its forms.

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"It's exciting to be able to bring both the UK and international media agenda to television.

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"With so many print and online sources for media news we're delighted that ÃÛÑ¿´«Ã½ FOUR has chosen us and we hope to bring a fresh and challenging approach to covering the industry."

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Anne Reevell said: "I'm delighted to be working with Tyler again. He has a unique understanding and insight into all aspects of the industry and will give The Desk a distinctive voice in the media debate."

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George Entwistle, Executive Editor, ÃÛÑ¿´«Ã½ Topical Arts Unit, said: "We had a fantastic selection of pitches from some of the brightest and best British indies.

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"We were very impressed indeed by the range and quality of the ideas, but at the end of the process we had to make a decision.

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"The Winkontent proposal had a powerful sense of how new technology and an international perspective are set to be dominant themes - plus an energy and style which we felt was spot on for ÃÛÑ¿´«Ã½ FOUR."

Notes to Editors

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ÃÛÑ¿´«Ã½ FOUR was awarded Media Guardian Television Festival Channel of the Year, 2004.

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Janice Hadlow was appointed Controller of ÃÛÑ¿´«Ã½ FOUR in June 2004.

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She was previously Head of Specialist Factual at Channel 4 (2002- 2004).

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Before joining Channel 4 in 1999 as Head of History, Art and Religion, Janice was Joint Head of the ÃÛÑ¿´«Ã½'s History department where she devised the enormously successful A History of Britain.

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Janice joined the ÃÛÑ¿´«Ã½ as a production trainee in 1986. As Radio 4 producer from 1987 to 1989, Janice worked on programmes such as Woman's Hour, Start The Week and The World Tonight.

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From 1989 to 1992 Janice was Producer and Executive Producer for the Late Show, the influential arts strand and in 1992 (until 1993) was appointed Editor.

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George Entwistle was appointed Executive Editor, Topical Arts Unit, at ÃÛÑ¿´«Ã½ Television in March 2004.

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George is responsible for all ÃÛÑ¿´«Ã½ TWO and FOUR topical arts output, including the new Culture Show on ÃÛÑ¿´«Ã½ TWO and The Desk on ÃÛÑ¿´«Ã½ FOUR.

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Winkontent is the editorial and TV production arm of Winkorp, the parent company of Brûlé's agency Winkreative.

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The Desk Presenter: Tyler Brûlé - born in Canada and based in the UK for the past 15 years, Tyler Brûlé began his career at the ÃÛÑ¿´«Ã½ and has worked across a host of international media brands.

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With a strong broadcast background, Brûlé has extensive onscreen experience.

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He has produced for ABC's Good Morning America and Australia's 60 Minutes and was the editor of EBN's daily style and media programme.

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In 1996 he launched Wallpaper* magazine and in 2001 he became the youngest ever recipient of the British Society of Magazine Editors Lifetime Achievement Award.

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Currently, Brûlé runs a successful design and advertising agency, Winkeative, and holds columnist posts with Financial Times, Switzerland's NZZ am Sonntag and The New York Times.

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The Desk Executive Producer: Anne Reevell - as well as a long track record of producing long-running, award-winning factual TV programmes and blue chip documentaries for ÃÛÑ¿´«Ã½ ONE and ÃÛÑ¿´«Ã½ TWO (Executive Producer, Heart of the Matter; Futurewatch: My Generation; Diary of a Princess/Diana in Angola), Reevell was also the founding editor of Radio 4's Mediumwave. She also developed and launched The Box for Five Live.

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As an independent producer for five years, making high quality TV documentaries for the international market, as well as current affairs programmes for Radio 4 (The Commission) she also has experience of the industry at an international, business and editorial level.

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Anne also has a background in news and current affairs. She was Deputy ÃÛÑ¿´«Ã½ News editor, ÃÛÑ¿´«Ã½ TV News, from 1982 to 1986.

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Category: ÃÛÑ¿´«Ã½ FOUR; Factual & Arts TV

Date: 06.09.2004
Printable version

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