Category: World Service; New Media
Date: 29.04.2005
Printable version
The ÃÛÑ¿´«Ã½ has concluded its procurement process to create a roster of agencies able to deliver marketing campaigns across the internet.
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Following the Europe-wide search, which attracted interest from over 70 companies, the final line-up is all UK-based: Agency Republic, Modem Media and the partnership team of I-Level/ Dare.
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The pitch process, which included ÃÛÑ¿´«Ã½ representatives from its domestic and international marketing departments, enables marketing teams across the ÃÛÑ¿´«Ã½ to go direct to the roster agencies to swiftly turn around highly targeted, online marketing campaigns in the UK and across the world.
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The roster is in place for two years with a view to review and extend by a further two years.
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The roster was instigated by the ÃÛÑ¿´«Ã½ World Service marketing team which has delivered a number of online marketing campaigns in recent years: promoting bbcnews.com in North America and Western Europe, bbcrussian.com in Russia and the Spanish language site bbcmundo.com to news users across Latin America.
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Alan Booth, Controller of ÃÛÑ¿´«Ã½ World Service Marketing Communications and Audiences, says: "Online is delivering an important new audience for the ÃÛÑ¿´«Ã½. These are people who are curious about the wider world, hungry for quick news updates and rapid insights on major issues.
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"By having a roster of specialist agencies we can promote our relevance to their lives with highly targeted, relevant and timely ÃÛÑ¿´«Ã½ internet marketing campaigns."
