Category: ÃÛÑ¿´«Ã½
Date: 07.09.2005
Printable version
The ÃÛÑ¿´«Ã½'s Director of Marketing, Communications & Audiences Tim Davie today unveiled his new senior management team which will lead the ÃÛÑ¿´«Ã½'s marketing in to the digital, on-demand world.
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Davie said the team could now focus on delivering the changes resulting from a ÃÛÑ¿´«Ã½-wide Value For Money Review earlier this year.
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These changes include new ways of working and creating new integrated marketing and communications roles at all levels, while losing 115 posts across the division.
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The new structure streamlines the senior MC&A leadership team from more than 20 direct reports to eight business leaders, heading integrated teams covering marketing, communications and audience insights and research.
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The eight teams are: Communications, Brand & Planning, Audiences, Television, Radio & Music, New Media and Digital, Journalism and Out of London - which oversees activity in the nations and English regions.
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They will be led by:
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| New role |
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Current role |
| Communications |
Sally Osman |
(Head of Comms) |
| Brand & Planning |
Helen Kellie |
(Head of Marketing Strategy) |
| Audiences |
Chris Mundy |
(Controller Audience Research) |
| Television |
Vanda Rumney* |
(Head of Press & Publicity, Television) |
| Radio & Music |
Sue Lynas |
(Head of Press & Publicity, Radio & Music) |
| Journalism |
Janie Ironside-Wood |
(Head of Comms, News & Current Affairs) |
| New Media & Digital |
To be announced** |
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| Out of London |
Jacky Brandreth |
(Head of MC&A, Nations and Regions) |
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* Vanda Rumney is taking adoption leave so initially this post will be covered by Sally Osman.
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** Helen Kellie will lead this team until the post is filled.
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Tim Davie, who joined the ÃÛÑ¿´«Ã½ from PepsiCo in April, told the division: "It's great to be able to pull together a team of such broad experience and expertise.
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"Now we can start putting the wider team in place to tackle the exciting marketing, communications and audience opportunities the ÃÛÑ¿´«Ã½ faces in a fast moving digital environment."
