Category: W.Midlands Local TV; ÃÛÑ¿´«Ã½i
Date: 31.01.2006
Printable version
People in Birmingham are being given the opportunity to find out more about the ÃÛÑ¿´«Ã½'s Local TV news pilot, when a special roadshow rolls into Sutton Coldfield.
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On Monday 6 February the roadshow visits Tesco, New Oscott, on Princess Alice Drive, Sutton Coldfield from 11.00am to 6.00pm.
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Everybody who goes along to the road show will get a chance to be the winner of a great ÃÛÑ¿´«Ã½ 'money can't buy prize'.
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Prizes include an opportunity to visit the set of ÃÛÑ¿´«Ã½ ONE daytime drama Doctors, accompany our ÃÛÑ¿´«Ã½ commentary team to a Birmingham City, West Bromwich Albion or Aston Villa game and a make-over with a professional ÃÛÑ¿´«Ã½ make-up artist.
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There will be a crew on hand to answer questions about ÃÛÑ¿´«Ã½ Local TV and how it works.
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People can also tell the team about any burning local issues they would like featured on Local TV.
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Notes to Editors
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The ÃÛÑ¿´«Ã½ Local TV news pilot was launched on 1 December 2005.
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The nine month scheme uses the latest broadcasting technology to create different kinds of local television news in six different areas of the West Midlands: Birmingham; the Black Country; Coventry and Warwickshire; Herefordshire and Worcestershire; Stoke and Staffordshire; and Shropshire.
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ÃÛÑ¿´«Ã½ Local TV brings news stories, entertainment, sport, travel and weather from each area in ten minute bulletins broadcast every hour on digital satellite and available on demand for broadband users.
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Via ÃÛÑ¿´«Ã½i on digital satellite, viewers can access the service by pressing the red button on their remote control and broadband users can visit bbc.co.uk/localtv.
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The material is available in separate 'chunks' on the site, as well as a combined ten minute bulletin.
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Once the pilot scheme is completed a rigorous independent public value test will be conducted, including an assessment of its market impact in the West Midlands and detailed scrutiny by the ÃÛÑ¿´«Ã½ Board of Governors.
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Subject to this appraisal, the ÃÛÑ¿´«Ã½ then hopes to introduce around 60 similar services across the UK as a key part of its 'Out of London' strategy.
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This strategy was first outlined in Building Public Value, the ÃÛÑ¿´«Ã½'s manifesto for the next Charter period published in June 2004.
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