Category: ÃÛÑ¿´«Ã½
Date: 16.05.2006
Printable version
The ÃÛÑ¿´«Ã½ announces today that it is looking to acquire the services of a small
roster of suppliers to provide strategic and creative content for its priority
marketing campaigns commencing on 1 January 2007.
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This will be the result
of a formal review of the ÃÛÑ¿´«Ã½'s current Advertising Roster, a review which is
required to satisfy the ÃÛÑ¿´«Ã½'s fair trading responsibilities.
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Suppliers will be required to work across the ÃÛÑ¿´«Ã½'s public service portfolio
including ÃÛÑ¿´«Ã½ ONE, ÃÛÑ¿´«Ã½ TWO, its Digital Channels, Radio Networks and other New
Media Services.
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Successful suppliers will work with the ÃÛÑ¿´«Ã½'s Marketing
Department to deliver communications plans and creative content for specific
marketing campaigns.
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Campaigns will predominantly utilise the ÃÛÑ¿´«Ã½'s own media - including TV, radio
and online - with occasional use of external media such as posters and press
advertising.
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The suppliers will have overall responsibility for successful delivery of the
campaigns, however, production of TV and radio executions will be exclusively
produced by the ÃÛÑ¿´«Ã½'s preferred supplier in this area, Red Bee Media.
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Interested agencies need to apply via bbc.co.uk/supplying - see the link on the right-hand side of this page.
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The selection process will be completed by the end of the year.
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ÃÛÑ¿´«Ã½ Press Office
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