Category: TV Entertainment; ÃÛÑ¿´«Ã½ ONE
Date: 25.08.2006
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ÃÛÑ¿´«Ã½ TWO's hit business entertainment programme, immortalised by Sir Alan Sugar's famous catch phrase 'You're fired', is to move to ÃÛÑ¿´«Ã½ ONE when it returns in the New Year.
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Following the runaway success of the first two series, The Apprentice - produced by talkbackTHAMES - will move to ÃÛÑ¿´«Ã½ ONE while The Apprentice: You're Fired, the complementary show presented by Adrian Chiles, will move to ÃÛÑ¿´«Ã½ TWO from ÃÛÑ¿´«Ã½ THREE.
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Roly Keating, Controller of ÃÛÑ¿´«Ã½ TWO, says:
"This move is a natural evolution for a great show and reinforces ÃÛÑ¿´«Ã½ TWO's reputation as the home of great hits.
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"We've been proud to help build The Apprentice into one of the most talked-about and successful series of recent years.
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"We look forward to continuing to be part of The Apprentice experience with You're Fired and to nurturing other powerful business entertainment formats such as Dragons' Den."
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Peter Fincham, Controller of ÃÛÑ¿´«Ã½ ONE, says:
"I'm delighted that The Apprentice is coming to ÃÛÑ¿´«Ã½ ONE. It's a strikingly modern and highly compelling series which audiences love, and it's made an unlikely but utterly watchable star out of Sir Alan Sugar. It'll be a real treat for ÃÛÑ¿´«Ã½ ONE viewers."
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Jana Bennett, ÃÛÑ¿´«Ã½ Director of Television, says:
"With creativity and flair, ÃÛÑ¿´«Ã½ TWO has successfully grown The Apprentice into a show with mass reach and appeal.
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"I now believe that it is time for it to fully flourish on the main stage of ÃÛÑ¿´«Ã½ ONE. It's very rewarding to see shows grow and find new audiences across the television portfolio in this way."
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Lorraine Heggessey, CEO of talkbackTHAMES, says:
"Moving to ÃÛÑ¿´«Ã½ ONE is a huge accolade for Sir Alan and the production and we're thrilled to be bringing a business programme to the wider audience of ÃÛÑ¿´«Ã½ ONE."
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The first series of The Apprentice transmitted from February 2005 drawing an average audience of 2.5 million and 11% share of the available audience, peaking at 3.8 million and 17% share for the final programme.
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Series two, which transmitted from February 2006, gained an average audience of 4.4 million and 19% share, peaking at 6.0 million and 27% for the final show.
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JF/LD
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