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Press Releases
Your world, your voice: ÃÛÑ¿´«Ã½ Hindi roadshow in India's heartland
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ÃÛÑ¿´«Ã½ Hindi hopes to meet more than 20,000 listeners in a series of roadshow events
across three states in Northern India.
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From Thursday 16 November to Monday
25 December, Your world, your voice is taking ÃÛÑ¿´«Ã½ Hindi teams to 14 towns
across Uttar Pradesh, Bihar and Jharkand, engaging audiences in lively debates
broadcast live on the ÃÛÑ¿´«Ã½, together with other activities,
including street theatre and website demonstrations.
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The debates have been inspired by local residents who took part in specially-commissioned research.
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Conducted by the Delhi-based rural research agency,
Prastut Consulting, the research is based on interviews with decision-makers
and residents at each of the roadshow locations and gives the ÃÛÑ¿´«Ã½ invaluable
insights into what really matters to its audiences in India's heartland.
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Head of ÃÛÑ¿´«Ã½ Hindi, Achala Sharma, says: "We always keep our hand on the pulse
of India: what concerns them, what their expectations are, what they want to
change in their lives.
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"The special research we commissioned this year is a
real treasure trove, giving us first-hand information which will form the basis
of our roadshow debates as well as our programming in general.
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"All those
interviewed for this research said that they see the ÃÛÑ¿´«Ã½ as being able to
influence change. That's why we are looking forward to meeting our audiences
in this roadshow."
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Connecting with local culture, the ÃÛÑ¿´«Ã½ uses traditional Kalamkari artwork
throughout the Your world, your voice roadshow.
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Colourful street theatre will
open each event with a dramatised demonstration of the values and benefits of
listening to the ÃÛÑ¿´«Ã½.
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There will also be demonstrations of the bbchindi.com website.
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Simultaneously, ÃÛÑ¿´«Ã½ World Service has organised purely promotional activity in
34 towns of the states of Madhya Pradesh, Uttaranchal and Rajasthan using the
campaign imagery and messages.
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Notes to Editors
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ÃÛÑ¿´«Ã½ Hindi programmes are produced from studios in London and New Delhi and are
set in a rolling format, with news, current affairs and features.
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The
interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the
ÃÛÑ¿´«Ã½ Hindi listeners news, analysis and interviews on a range of issues, from
current affairs and careers to showbiz and sports.
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ÃÛÑ¿´«Ã½ Hindi is available on
short wave and medium wave radio and via cable television.
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Hindi-speakers across the world can access ÃÛÑ¿´«Ã½ Hindi programmes in text and in audio
at the 24/7 site bbchindi.com.
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ÃÛÑ¿´«Ã½ World Service
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