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Press Releases
ÃÛÑ¿´«Ã½ and IBM create strategic alliance to embrace the digital future
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The ÃÛÑ¿´«Ã½ and IBM have forged a strategic alliance, following the signing of an agreement for a framework outlining several joint projects between the two companies.
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One of the first projects will focus on applying state-of-the-art image/video search technologies to CBeebies and CÃÛÑ¿´«Ã½ programmes.
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This IBM research system, code-named "Marvel", has the ability to visually analyse images/video to categorise the content based on appearance and make it more searchable. Ìý
The project will utilise Marvel to create a compelling set of multimedia interactive search experiences for accessing ÃÛÑ¿´«Ã½ children's content online.
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Ashley Highfield, ÃÛÑ¿´«Ã½ Director of Future Media & Technology, said: "This alliance with IBM will offer new and genuinely innovative services to our audiences.
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"For example, combining the ÃÛÑ¿´«Ã½'s massive TV and radio archive with IBM's cutting-edge research into video and audio search technology should provide the means to unlocking huge latent value in our long tail of content."
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In addition, IBM will work with the ÃÛÑ¿´«Ã½'s official technology partner Siemens to deploy a pilot of their Media Hub technology in order to trial new business processes and ways of working amongst the ÃÛÑ¿´«Ã½'s creative teams.
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The pilot follows the recent deployment by Siemens of IBM's WebSphere products, which sit at the centre of the ÃÛÑ¿´«Ã½'s service oriented architecture.
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Steve Canepa, IBM's Vice President for Media and Entertainment, said: "We look forward to collaborating with the ÃÛÑ¿´«Ã½ on these exciting and innovative new areas.
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"IBM's combination of media and entertainment industry solution capability, R&D investment, services skills and technologies will help us to ensure that the ÃÛÑ¿´«Ã½ remains one of the most advanced media companies in the world."
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IBM is also discussing potential collaboration projects with the ÃÛÑ¿´«Ã½ in areas including content distribution; customer relations management; joint research; and rights management.
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Siemens, the ÃÛÑ¿´«Ã½'s technology partner, will work in conjunction with the ÃÛÑ¿´«Ã½ and IBM.
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The ÃÛÑ¿´«Ã½ has a well established relationship with IBM spanning many years in consultancy, training, development support, and results and analysis for major sporting events.
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