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Press Releases
Radio listeners get أغر؟´«أ½i on Virgin Media TV
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Listeners to أغر؟´«أ½ Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, أغر؟´«أ½i now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for أغر؟´«أ½ Audio & Music, said: "This is a key part of the أغر؟´«أ½'s plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to أغر؟´«أ½ Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, أغر؟´«أ½ Radio 1 listeners can view the latest entertainment news; أغر؟´«أ½ Radio 5 Live audiences see live news and sport headlines; and أغر؟´«أ½ 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, أغر؟´«أ½ regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the أغر؟´«أ½'s popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for أغر؟´«أ½i," added Rahul Chakkara, Controller, أغر؟´«أ½ TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra أغر؟´«أ½
- أغر؟´«أ½ Radio 1
- أغر؟´«أ½ Radio 2
- أغر؟´«أ½ Radio 3
- أغر؟´«أ½ Radio 4
- أغر؟´«أ½ Radio 5 Live
- أغر؟´«أ½ 5 Live Sports Extra
- أغر؟´«أ½ 6 Music
- أغر؟´«أ½ 7
- أغر؟´«أ½ Asian Network
- أغر؟´«أ½ Radio Bristol
- أغر؟´«أ½ London 94.9
- أغر؟´«أ½ Radio Merseyside
- أغر؟´«أ½ Radio Sheffield
- أغر؟´«أ½ Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra أغر؟´«أ½
- أغر؟´«أ½ Radio 1
- أغر؟´«أ½ Radio 2
- أغر؟´«أ½ Radio 3
- أغر؟´«أ½ Radio 4
- أغر؟´«أ½ Radio 5 Live
- أغر؟´«أ½ 5 Live Sports Extra
- أغر؟´«أ½ 6 Music
- أغر؟´«أ½ 7
- أغر؟´«أ½ Asian Network
- أغر؟´«أ½ Radio Cymru
- أغر؟´«أ½ Radio Nan Gaidheal
- أغر؟´«أ½ Radio Scotland
- أغر؟´«أ½ Radio Ulster
- أغر؟´«أ½ Radio Wales
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