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29 October 2014
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أغر؟´«أ½ receives approval for HD channel from أغر؟´«أ½ Trust


The أغر؟´«أ½'s proposals for a mixed-genre high definition television channel, أغر؟´«أ½ HD, were approved today by the أغر؟´«أ½ Trust following a Public Value Test.

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Mark Thompson, أغر؟´«أ½ Director-General, said: "We are delighted that the أغر؟´«أ½ Trust has approved the أغر؟´«أ½ Executive's high definition television proposals, allowing us to launch the UK's first free-to-air, mixed-genre public service HDTV channel.

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"The أغر؟´«أ½ has pioneered high definition broadcasting in the UK, setting industry standards and defining the HD viewing experience for audiences.

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"The Trust concluded that such a channel would create significant public value and benefit licence fee payers."

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Jana Bennett, Director of أغر؟´«أ½ Vision, said: "أغر؟´«أ½ HD will be available on cable, satellite and – in due course – on digital terrestrial and the internet.

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"It will showcase a rich mix of the أغر؟´«أ½'s programmes from across its channel portfolio in true, native, high definition.

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"HD is the next generation of television, offering the richest, most intense viewing experience imaginable.

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"Audiences can look forward to the likes of Earth – Power Of The Planet, Cranford, Torchwood, Hammonds Heroes, Diary Of Anne Frank, Around The World In 80 Gardens and Live At The Apollo in extraordinary sound and vision.

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"أغر؟´«أ½ HD will embody the range, variety and ambition of our public service broadcasting, which is what audiences value."

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Seetha Kumar, Head of أغر؟´«أ½ HD, said: "The أغر؟´«أ½ is recognised as setting the benchmark for quality and the HD trials have had a terrific response from audiences who appreciate this quality.

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"We're looking forward to working with an even wider network of programme makers and industry partners to raise awareness of the benefits of HD to audiences."

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The approval of the أغر؟´«أ½'s HD channel follows the Trust's decision in April this year to approve Freesat, a joint venture between the أغر؟´«أ½ and ITV which will provide a free standard and high definition-enabled digital satellite platform, with launch anticipated for spring 2008.

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أغر؟´«أ½ HD will be part of the channel line-up.

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The launch of the أغر؟´«أ½'s new HD channel on Digital Terrestrial Television (including Freeview) is subject to a review by the أغر؟´«أ½ Trust in 2008 when there should be greater clarity on HD broadcast standards and spectrum capacity available for the channel.

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Category: أغر؟´«أ½; New Media
Date: 19.11.2007
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